Grosvenor, a prominent London property owner, is gearing up to unveil the innovative North Mayfair Emporium on Duke Street, hailed as the city’s first concept store driven by a landlord. This cutting-edge retail space will showcase a variety of fashion and lifestyle brands, setting itself apart with a groundbreaking leasing model aimed at supporting small and emerging businesses seeking to make their mark in the heart of the prestigious West End district.
The curated selection of products available at the pop-up store will include a wide range of offerings such as men’s and women’s footwear, women’s clothing, stylish eyewear, customizable denim jackets, and exquisite fine art prints, sourced from independent brands like Bailey Nelson, Lumatrix, Roscomar, Sons of London, Winser London, and Youpeople. With an eclectic mix of brands, the North Mayfair Emporium aims to cater to diverse tastes and preferences, attracting a broad spectrum of shoppers seeking authentic and high-quality offerings.
Situated at 55 Duke Street, the North Mayfair Emporium is slated to remain open until the culmination of December. Keith Bailey, the Mayfair Director at Grosvenor Britain & Ireland, emphasized the organization’s dedication to enriching the retail landscape in the West End by offering a convenient turnkey solution complete with fixtures, furniture, and an all-inclusive lease. This empowering initiative provides ambitious brands with a prime opportunity to establish a presence in a coveted location, fostering growth and exposure.
The store’s captivating brand mix showcases distinctive qualities that cater to a diverse clientele. Roscomar presents stylish yet affordable street sneakers with a touch of luxury, Sons of London is renowned for its timeless artisan-made shoes from Italy, and Winser London, founded by Kim Winser, boasts a prestigious reputation. Youpeople offers detachable denim jackets, Bailey Nelson supplies chic and affordable eyewear, and Lumitrix showcases exclusive limited-edition fine art prints, infusing an artistic flair into the store’s offerings.
Crafted by the acclaimed Harth design team, the interior of the store boasts a sophisticated and eclectic ambiance that seamlessly blends design classics with contemporary elements, embodying a sense of exceptional artistry. The North Mayfair Emporium pledges a one-of-a-kind shopping experience for discerning customers seeking a diverse assortment of fashion, lifestyle, and artistic creations all conveniently housed under one roof.
For more information and updates about the North Mayfair Emporium on Duke Street, visit the official Grosvenor website here. Additionally, for a sneak peek at the brands featured at the store, check out the North Mayfair Emporium’s Instagram page here.
