Nordstrom, the renowned fashion retailer, is once again launching its highly anticipated Nordstrom Anniversary Sale. This annual event, steeped in tradition for over six decades, showcases an array of new vendors and offers customers the chance to purchase brand-new seasonal items at discounted prices.
The roots of this sale can be traced back to 1963 when Nordstrom acquired Best Apparel, a company that had been hosting anniversary events since the 1940s. Recognizing the potential to enhance and transform this concept, Nordstrom created a unique sale experience by featuring fresh merchandise at significant pre-season savings, rather than the typical clearance items found in summer sales.
The Nordstrom Anniversary Sale has garnered a cult following, with loyal customers eagerly awaiting its arrival. Some individuals plan their vacations while others take the day off from work to participate in the sale. There are even customers who fly in from out of town specifically to benefit from the incredible deals on offer.
This year’s sale showcases the addition of 60 new brands across a variety of categories, including apparel, accessories, beauty, and home. Exciting names such as Birkenstock, Allbirds, Lunya, Cotopaxi, and Dyson have joined the lineup. The sale features an enticing mix of buy-now, wear-now styles, as well as the latest fall trends and exclusive beauty products.
Although specific exclusions were not mentioned, it is common for designer-level products, particularly those from European luxury brands, to be excluded from multi-brand sales in department stores. However, customers can still expect to find merchandise from Max Mara, St. John Collection, and Lafayette 148 New York included in this year’s sale.
The discounts offered during the Nordstrom Anniversary Sale vary based on the item and category. As there is no set general or minimum discount percentage, the savings are determined by the agreements made between Nordstrom’s buyers and the vendors.
While the official start of the sale is on July 17, Nordstrom’s loyal customers who are part of the Nordy Club receive early access. The Nordy Club is a rewards program that grants customers points, exclusive access, and unique experiences based on their eligible purchases at Nordstrom, Nordstrom Rack, and Nordstrom Local. The allure of early access motivates more customers to join the club and take advantage of the exclusive discounts.
Customers were provided with a sneak peek of the sale as early as July 3 by saving desired items to their wish lists on Nordstrom’s website. In-store events catered to Nordy Club members, featuring early-hour shopping, virtual shopping experiences, Glam-Up Beauty Days, and appearances by jewelry brand Bone Levy.
To enhance the shopping experience during the sale, Nordstrom offers various services, including freestyling help, free alterations and personalization, and flexible pick-up options for online orders.
It is vital to note that the Nordstrom Anniversary Sale has a limited time frame and concludes on August 7. After this date, merchandise will return to its original retail prices. Fashion enthusiasts who wish to seize the incredible deals should mark their calendars and start shopping. The Nordstrom Anniversary Sale is not just a typical sale; it is an experience that dedicated fashion lovers eagerly anticipate year after year.
Useful Links:
1. Nordstrom Anniversary Sale
2. Business Insider: Nordstrom Anniversary Sale
