Nigo’s appointment at Kenzo adds to the growing trend of fashion houses bringing in new creative minds to lead their brands. With the collaboration of Raf Simons and Miucca Prada and now the appointment of Kim Bekker at Isabel Marant, it seems that having a second artistic director is becoming a popular strategy in the industry.
Isabel Marant, known for its effortlessly chic and bohemian aesthetic, has experienced significant growth since the Montefiore investment fund acquired a majority stake in the brand in 2016. This surge in activities and expansion of the brand necessitated the appointment of a second artistic director to support its founder, Isabel Marant.
Kim Bekker, who joined the label in 2008 as a creative director, has been a valuable asset to the Marant teams. Having previously worked with renowned fashion houses such as Saint Laurent and Chloé, Bekker’s talent and experience make her a perfect fit for the role of artistic director for the women’s and men’s ready-to-wear collections, as well as the accessory lines.
While Bekker’s appointment marks a new chapter for Isabel Marant, the brand has made it clear that Isabel Marant herself will continue to play a significant creative role. The aim is to bring in fresh perspectives and ideas while maintaining the internal structure and identity of the company.
The upcoming collections, starting with the Spring/Summer 2022 collection set to be presented in late September, will showcase the impact of Kim Bekker on the brand’s universe. From fashion proposals to communication strategies and the potential development of new product ranges, Bekker’s influence will be eagerly anticipated.
The fashion industry has been buzzing with creative appointments lately, and Nigo’s arrival at Kenzo further highlights this trend. It seems that fashion houses are recognizing the value of diversifying their creative leadership to keep up with the ever-evolving industry.
Useful Links:
– Isabel Marant Official Website
– Kenzo Official Website
