Just a few days before the highly anticipated release of her collaboration with luxury fashion house Fendi, singer Nicki Minaj has treated fans to an exclusive track. The song, titled “Fendi,” serves as the soundtrack for the first video trailer of the collection, showcasing the vibrant and eye-catching pieces in the line.
What makes this collaboration even more intriguing is the fact that Nicki Minaj had previously mentioned Fendi in her song “Chun-Li,” hinting at the brand’s influence in her life. Now, with the release of this track, it is clear that this partnership is part of a carefully orchestrated brand campaign.
The artwork for the cover of “Fendi” is not just a random choice, as it prominently features the Maison’s logo and an illustrated representation of Nicki Minaj wearing one of the standout outfits from the capsule collection. The singer is joined by her featured artists, PnB Rock and Murda Beatz, both dressed in pieces adorned with the famous double F logo.
This collaboration offers Fendi double exposure, as the music video has been shared not only on the brand’s website and social media channels but also on Nicki Minaj’s own platforms, including her official YouTube channel where it has already garnered nearly 50,000 views. This strategic move not only showcases the brand’s alignment with the singer’s creative vision but also demonstrates Nicki Minaj’s love for Fendi.
Furthermore, the release of the track on various streaming platforms ensures that the project will have a longer lifespan compared to the inherently short-lived nature of a capsule collection in the fast-paced fashion industry.
Fans eager to own a piece of this collaboration can purchase the collection online and at selected retail locations starting from October 14th.
Useful links:
– Fendi official website
– “Fendi” music video on YouTube
