Nicholas Daley has partnered with renowned guitar maker Fender to create a retro-inspired collection that seamlessly blends music and fashion. The collaboration, named ‘American Vintage II’, introduces a range of electric guitars and basses that draw inspiration from the iconic eras of the ’50s, ’60s, and ’70s. Alongside the instruments, the collection also introduces a clothing line that shares the same name.
The limited-edition collection showcases Fender-inspired designs, including hand-printed vintage tees priced at £60. Additionally, Daley has repurposed his signature MA-1 bomber jackets using deadstock materials found in his personal archive, resulting in a distinctive fusion of vintage aesthetics and modern style.
To promote the collection, a guitar campaign featuring the voice of poet-performer Patti Smith has been launched. The campaign also features acclaimed artists such as country music duo Brothers Osborne, British vocalist James Bay, and rock guitarist Jeff Beck. The campaign’s visuals showcase musicians Hak Baker and Any Gadiaga, who serve as models for Daley’s exclusive collection. As part of the collaboration, both musicians have received Fender instruments to support their creativity and artistic development.
Fender has expressed that Daley’s style and aesthetic perfectly align with the vintage tones of their American Vintage II guitar collection. The bespoke designs have been screen-printed onto second-hand tees, offering a fresh take on the beloved aesthetics of previous generations. Christina Stejskal, Fender’s VP of Global Communications, has expressed excitement about the partnership, highlighting that the collection combines timeless styles with modern techniques to meet the needs of consumers.
Nicholas Daley has shared his enthusiasm for the collaboration, stating that music is an essential element of his label’s DNA. Working with Fender, a brand that has played a significant role in the world of music, felt like a natural fit for Daley. He is thrilled to have been given the opportunity to reimagine the aesthetic of the American Vintage II collection and infuse it with his unique touch.
The partnership between Nicholas Daley and Fender exemplifies the enduring connection between music and fashion. By combining their respective expertise, they have created a collection that pays homage to influential decades in music history. The fusion of instrument design and clothing styles allows music enthusiasts to not only express their love for music but also showcase their individuality and sense of style. With this exciting collaboration, Nicholas Daley and Fender have taken the fusion of music and fashion to new heights.
Useful links:
1. Fender Official Website
2. Nicholas Daley Official Website
