NGG’s Claudio Antonioli Explores the Evolution of Streetwear and Upcoming Label Launches
In the fast-paced world of fashion, New Guards Group (NGG) has solidified its position as a powerhouse in the industry. With a portfolio boasting some of the hottest streetwear brands globally, including Off-White, Palm Angels, and Heron Preston, NGG’s rise to prominence has been nothing short of meteoric. Co-founded in 2016 by Claudio Antonioli, Davide Giglio, and Marcelo Burlon, the group has not only captured the attention of fashion enthusiasts worldwide but also achieved impressive revenues of 300 million euros.
In a recent interview with FashionNetwork.com, Claudio Antonioli sheds light on NGG’s innovative journey, its core values, and exciting upcoming projects. The inception of NGG four years ago was rooted in the desire to develop Marcelo Burlon’s ready-to-wear brand. Since then, the group has expanded its reach through strategic acquisitions such as Unravel Project and Alanui, each operating as its operational entity with the designer holding a stake.
What sets NGG apart is its profitable business model, which has enabled the company to flourish without accumulating debt. Forecasting a revenue of 315 million euros and EBITDA of 62 million for 2018, NGG has not only attracted interest from potential investors but also maintained its independence and creative freedom. Antonioli’s commitment to nurturing young talent and fostering contemporary aesthetics serves as the driving force behind NGG’s success and steady growth.
An exciting upcoming project on NGG’s horizon is the launch of Kirin Peggy Gou, a collaboration with renowned music artist Peggy Gou, slated for debut in Paris next year. This venture will encapsulate Gou’s artistic vision with NGG’s resources, showcasing a harmonious blend of fashion and music that is set to captivate audiences worldwide. NGG’s dedication to fostering a collaborative and dynamic environment for creativity to flourish is evident in its diverse range of brands and innovative projects.
With Off-White spearheading its brand portfolio, NGG has established itself as a trendsetter in the fashion industry. Claudio Antonioli praises Virgil Abloh’s unparalleled creativity and distinct perspective, highlighting the brand’s individuality and influence. Despite Abloh’s affiliation with Louis Vuitton, NGG sees this as an opportunity for mutual growth and brand elevation, emphasizing the unique identities each brand brings to the table. From A_Plan_Application to Unravel Project, NGG’s diverse brands cater to a wide range of aesthetics, ensuring a versatile selection for fashion-forward consumers.
While streetwear remains a core focus for NGG, the group remains adaptable to shifting trends and societal changes. Antonioli stresses the importance of staying current and innovative in a rapidly evolving industry, advocating for a contemporary approach that transcends traditional labels. As technological advancements reshape the fashion landscape, NGG remains committed to offering a dynamic and multifaceted view of fashion that seamlessly blends mainstream and niche brands.
Looking ahead, Antonioli envisions further expansion of NGG’s retail footprint, with plans to enhance the Milanese boutique to provide an immersive and engaging fashion experience for consumers. With a diverse range of brands and a relentless dedication to artistic expression, NGG continues to push boundaries and redefine the fashion landscape with its forward-thinking approach.
For more information on NGG and its groundbreaking projects, visit NGG’s official website and stay updated on the latest developments in the world of fashion.
