New & Lingwood, the prestigious British menswear brand, has recently unveiled its latest concept store in the vibrant neighborhood of Marylebone in London. Located on Chiltern Street, this new store serves as an extension of the brand’s existing upscale store on Jermyn Street. The opening of this store represents a significant milestone in the brand’s quest to enhance its loungewear offerings and elevate the overall customer experience.
Acknowledging the evolving lifestyles of its clientele, New & Lingwood has been adapting its collections over the past year. The brand has recognized the shift in consumer preferences away from formal attire, particularly in light of the pandemic. The Marylebone store has been designed to cater to this change, presenting a thoughtfully curated selection of distinctive loungewear pieces and relaxed tailoring. Furthermore, the store will act as a platform for the brand to introduce new concepts, product capsules, and innovative designs to its devoted customer base.
One of the key distinguishing features of New & Lingwood is its remarkable ability to strike a harmonious balance between traditional craftsmanship and contemporary design. Each collection impeccably melds the brand’s signature use of vibrant colors and patterns, resulting in pieces that effortlessly blend comfort and sophistication. CEO Freddie Briance expressed the brand’s excitement for this new venture, highlighting that smaller concept stores like the one in Marylebone provide New & Lingwood with an opportunity to showcase their brand’s essence and proudly exhibit the meticulous craftsmanship that goes into crafting each product.
The launch of this heritage menswear store on Chiltern Street serves as a testament to New & Lingwood’s unwavering commitment to offer its customers exceptional loungewear options while delivering a unique and immersive shopping experience. As the brand continues to evolve and respond to the ever-changing demands of its customers, it is evident that New & Lingwood remains dedicated to providing timeless style and unparalleled craftsmanship.
For more information, visit New & Lingwood’s official website here.
To explore the brand’s latest collections, visit their online store here.
