Net-A-Porter is making strides in the sustainability space with the expansion of their Net Sustain initiative. With over 60 sustainable brands now included in the lineup, the luxury retailer is meeting the growing demand for responsibly sourced and ethically made products. This move comes as part of Net-A-Porter’s commitment to sustainability, with plans to feature up to 100 brands in the Net Sustain edit.
A noteworthy development is the addition of 27 beauty brands to the Net Sustain platform. From well-known names like Tata Harper and Aesop to emerging brands such as Cosmydor and Sana Jardin, customers now have a diverse selection of sustainable beauty options to choose from. This expansion reflects Net-A-Porter’s dedication to providing a wide range of environmentally friendly choices within the beauty sector.
Moreover, the fashion edit within Net Sustain has also grown, with 45 more clothing brands joining the lineup. This gives online shoppers even more sustainable fashion choices, with exclusive capsule collections inspired by timeless wardrobe essentials now available. The inclusion of brands like Theory and Gabriela Hearst demonstrates Net-A-Porter’s commitment to offering a mix of established and emerging labels to cater to different style preferences.
Each product within the Net Sustain edit adheres to at least one of seven attributes defined by Net-A-Porter, ensuring that they meet high standards in terms of human, animal, and environmental welfare. Elizabeth von der Goltz, the global buying director, emphasizes the thorough vetting process that beauty brands underwent to be included in the platform. Despite the complexities of categorizing beauty products under sustainability, Net-A-Porter remains steadfast in promoting brands that prioritize ethical practices.
To explore the sustainable options available through Net Sustain, customers can visit the dedicated section on the Net-A-Porter website. The platform’s commitment to sustainability is further showcased through a campaign shot in London, highlighting the latest additions to the Net Sustain lineup and underscoring Net-A-Porter’s ongoing efforts towards a more sustainable future.
For more information about Net-A-Porter’s Net Sustain initiative and the sustainable brands featured, visit their website here. Additionally, to learn more about sustainable beauty practices and ethical sourcing in the beauty industry, check out this informative article here.
