Net-A-Porter, the renowned luxury online retailer, has recently announced the appointment of Chloe Street as its new Head of Fashion Content. This move comes at a time when the worlds of media and fashion shopping are increasingly merging, with online retailers becoming significant sources of fashion-related content.
Prior to joining Net-A-Porter, Chloe Street served as the Fashion Editor at the Evening Standard, a popular London-based newspaper. In this role, Street gained extensive experience in writing about fashion and beauty, covering various topics including shopping, profiles, and product reviews. Her previous experience has prepared her well for her new position at Net-A-Porter.
The transition of journalists into commerce roles or as entrepreneurs within the fashion industry is becoming a common trend. This shift can be attributed, in part, to the decline of print magazines, as more consumers now rely on their favorite online publications for fashion and beauty information. Furthermore, online fashion retailers have been increasingly producing their own content on a daily basis, allowing them to connect directly with their target audience.
Chloe Street previously worked at Hong Kong Tatler for two years before joining the Evening Standard in January 2018. Her diverse experience and expertise in the fashion industry make her an ideal fit for her new role at Net-A-Porter.
As the Head of Fashion Content, Chloe Street will be responsible for shaping Net-A-Porter’s fashion content strategy. Her goal is to create engaging and relevant content that resonates with the retailer’s audience. With her background in journalism and her understanding of the industry, Street is expected to bring fresh perspectives to the table and help elevate Net-A-Porter’s position as a leading destination for fashion content and online shopping.
The appointment of Chloe Street as the Head of Fashion Content at Net-A-Porter highlights the growing significance of content in the fashion industry. As fashion consumers increasingly turn to online platforms for inspiration and information, the role of fashion retailers as content creators becomes crucial. By strategically hiring top talent like Street, Net-A-Porter is reaffirming its commitment to providing high-quality fashion content that complements its exceptional product offerings.
In conclusion, Chloe Street’s appointment as the Head of Fashion Content at Net-A-Porter underscores the evolving landscape of fashion media and retail. Online retailers such as Net-A-Porter recognize the value of fashion content and are investing in top talent to enhance their content strategies. With Street’s expertise, Net-A-Porter is well-positioned to continue delivering compelling fashion content and further solidify its position as a leader in the industry.
Useful links:
1. Net-A-Porter
2. E! Online Fashion
