Neiman Marcus, the renowned Dallas-based retailer known for its selection of high-end fashion brands, is taking its famous awards ceremony to new heights. The Neiman Marcus Award has long been associated with honoring French fashion names, but this year, the brand is making history by holding the ceremony in Paris. In 2023, Neiman Marcus will bestow the prestigious Neiman Marcus Award for Distinguished Service in the Field of Fashion upon Italian cashmere guru Brunello Cucinelli. This marks the first time the award will be presented in Paris and recognizes Cucinelli’s remarkable contributions to the fashion industry.
But that’s not all – Neiman Marcus is also introducing a brand new award to the ceremony. The Creative Impact in the Field of Fashion award aims to recognize individuals who have made significant strides in shaping the industry through their innovative mindset and unique approach to design. With this addition, the event will be rebranded as the NMG Awards, reflecting the brand’s commitment to celebrating creativity, collaboration, and the future of fashion.
The NMG Awards will take place during Paris Fashion Week in March 2023, creating a vibrant atmosphere where fashion luminaries from all over the world gather to celebrate the industry’s finest. In addition to honoring Brunello Cucinelli, the ceremony will pay tribute to past winners, who are a roster of influential French fashion stars. This gesture not only highlights the brand’s appreciation for their contributions but also serves as a reminder of the enduring importance of French fashion in the luxury retail landscape.
The expansion of the awards ceremony to Paris is just one element of Neiman Marcus’ strategy to revolutionize luxury experiences. In recent years, the brand has hosted immersive and experiential pop-ups that captivate its discerning customers. From the Barbie X Balmain activations to the Prada Beach and the on-site Muse of the West event at the RoadRunner Ranch in Texas, Neiman Marcus is committed to creating unforgettable retail experiences that go beyond shopping.
As part of the Neiman Marcus and Brunello Cucinelli partnership, the renowned designer has designed an exclusive collection called the “Icon Collection” for the retailer. This marks another first in their two-decade-long collaboration. The collection will include women’s and men’s ready-to-wear, shoes, and bags, all bearing an “Exclusively Designed for Neiman Marcus” label. Customers will be able to shop this exclusive collection at ten Neiman Marcus stores and online starting from April 2023.
Lana Todorovich, Neiman Marcus’ president and chief merchandising officer, expressed her admiration for Brunello Cucinelli’s luxury lifestyle designs, which resonate with customers seeking impeccably crafted and artfully made pieces. Cucinelli himself expressed his gratitude for the prestigious acknowledgment, emphasizing the brand’s commitment to high-quality craftsmanship and its “harmony with creation.”
Brunello Cucinelli now joins an illustrious list of fashion luminaries who have received the Neiman Marcus Award over the past 85 years. From Christian Dior to Coco Chanel, Yves Saint Laurent to Giorgio Armani, and many more, Cucinelli’s recognition solidifies his status as a highly esteemed figure in the industry.
The expansion of the Neiman Marcus awards ceremony and the introduction of the NMG Awards not only showcase the brand’s dedication to innovation but also highlight the enduring importance of both French and Italian fashion in the luxury retail landscape. Through this event, Neiman Marcus aims to celebrate the artistry, craftsmanship, and the future of the fashion industry.
Useful Links:
– Neiman Marcus website: https://www.neimanmarcus.com/
– Paris Fashion Week website: https://www.parisfashionweek.fhcm.paris/en/
