Neiman Marcus and Brunello Cucinelli have recently unveiled their highly anticipated ‘Muse of the West’ collection, a collaboration that brings together the talents of sisters Carolina and Camilla Cucinelli. This exclusive collection, designed specifically for Neiman Marcus customers, combines the rich textures and nuances of the American West with a contemporary and refined Italian style.
The Muse of the West collection offers a wide range of outerwear options, including a reimagined version of the iconic denim jacket and a luxurious suede duster. In addition, the collection features lightweight shirts, versatile dresses, and a variety of accessories. Footwear options include pointed ankle boots, riding-style boots, loafers, sneakers, and sporty clogs. The collection is completed with bags in various sizes and leather combinations, wide or masculine-inspired belts, and stylish leather gloves and hats.
Carolina Cucinelli expressed her pride in introducing this exclusive capsule collection, highlighting the longstanding partnership between Brunello Cucinelli and Neiman Marcus. The collaboration, which has spanned over two decades, is founded on mutual respect, a shared commitment to quality, and an emphasis on curated customer experiences.
To enhance the retail-entertainment strategy of Neiman Marcus, the launch event for the Muse of the West collection was held at the scenic RoadRunner Ranch. This picturesque setting provided an intimate environment for guests and top customers to experience the Western-inspired and Italian-designed collection. The evening included Italian-style aperitivo and cuisine, a model presentation, and a private screening of the campaign video. Additionally, Western-inspired visual installations will be showcased in several Neiman Marcus stores to highlight the partnership.
Lana Todorovich, president and chief merchandising officer of Neiman Marcus, emphasized the expansion of their retail-entertainment strategy through the Brunello Cucinelli Muse of the West collaboration. By hosting the event on a working ranch in the breathtaking Texas countryside, Neiman Marcus was able to create an immersive and authentic experience that truly brought the unique collection to life. Todorovich underscored the ability to imagine and create extraordinary experiences thanks to their longstanding partnership with Brunello Cucinelli, providing their discerning customers with something truly exceptional.
The highly anticipated Muse of the West collection is now available exclusively online at NeimanMarcus.com and in all Neiman Marcus stores nationwide. Customers can explore and embrace the fusion of Western and Italian aesthetics through this exclusive collaboration.
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