Neil Barrett, a prominent fashion designer, has recently made a significant move in expanding his brand by opening his first permanent European store in the heart of London, on Conduit Street. This prestigious street has become a hot spot for luxury brands in recent years, making it a must-visit shopping destination for fashion enthusiasts. In addition to Neil Barrett, other renowned brands such as DSquared, Isaia, MCM, and Goat have also chosen Conduit Street as their new home.
The new Neil Barrett store, located at number 41 Conduit Street, covers an impressive 2,000 square feet of prime retail space. Designed by the esteemed Zaha Hadid Architects, a firm that Barrett has previously collaborated with, the store boasts a one-of-a-kind ambiance that seamlessly blends dark and light elements, providing shoppers with a sophisticated and immersive shopping experience. It offers a comprehensive selection of Neil Barrett’s menswear, womenswear, kidswear, and active products, catering to a diverse clientele.
Before venturing into Europe, Neil Barrett had primarily focused on establishing a strong presence in the Asian market, with over 30 stores operating in Greater China and Japan. In Europe, the brand only had a temporary pop-up store in Milan, where Barrett resides. However, with the unveiling of the London store, it is evident that Barrett is eager to expand his brand’s footprint across Europe and connect with a broader audience.
The recent launch of Neil Barrett’s AW19 menswear runway collection, aptly named “Born In Britain,” further cements Barrett’s ties to his British heritage. This showcase of his roots, alongside the brand’s existing presence in London’s prestigious department stores, emphasizes the importance of the flagship store as a pivotal moment in Neil Barrett’s journey towards growth and expansion within the European market.
To explore more about Neil Barrett and his latest collections, visit the official website here. For updates on new store openings and upcoming events, follow Neil Barrett on Instagram @neilbarrett.
