Napapijri, the well-known outdoor fashion brand, has recently made a significant move by appointing Christopher Raeburn as its Global Creative Director, as part of their strategy to focus more on design and elevate their brand. Raeburn, a highly-regarded British designer known for his strong commitment to sustainability and responsible design, will bring his unique perspective to redefine and enhance Napapijri’s iconic visual and stylistic identity.
Raeburn’s first major project for Napapijri will be a capsule collection scheduled to be launched for the Spring/Summer season in 2025. Additionally, he will be developing the brand’s first complete collection under his creative vision for Autumn/Winter 2025, catering to both men and women. The brand anticipates that Raeburn’s interpretation of fashion as a catalyst for positive change will inject new life into their designs and push the boundaries of responsible materials and innovation.
Expressing his deep passion for authentic, functional, and responsible designs, Raeburn stated that Napapijri truly embraces these values. He stressed the brand’s intention to elevate their products by incorporating modernity, functional fashion, and digital innovation. Their aim is to ensure that this approach is reflected in every aspect of the Napapijri community and beyond.
Napapijri looks to leverage Raeburn’s well-known design ethos of “Remade, Reduced, Recycled” and their own dedication to sustainability as a driving force for creativity and innovation. They expect him to distill the brand’s rich outdoor fashion heritage and urban aesthetic into cutting-edge looks, steering product development and creative direction toward a more elevated, responsible, and culturally relevant trajectory.
Silvia Onofri, President of Napapijri, enthusiastically praised Raeburn as a visionary designer, emphasizing his creative leadership and expertise as crucial in propelling the brand to the next level and shaping its future direction.
By appointing Christopher Raeburn as their new Global Creative Director, Napapijri makes a clear statement of their commitment to innovation, responsible design, and an aspiration to elevate their position within the fashion industry. Raeburn’s extensive experience in sustainable practices makes him the ideal candidate to lead Napapijri into a new era of design-led excellence.
Useful links:
– Napapijri Official Website
– Christopher Raeburn Official Website
