Napapijri and Kojey Radical have joined forces to create a cutting-edge release of tech-infused t-shirts that are set to make a statement in the fashion world. Dubbed “Future Tees,” this unique collaboration brings together fashion and technology in an unprecedented way. The limited collection of 150 shirts features special QR codes that, when scanned with a smartphone, unlock an exclusive augmented reality experience, providing wearers with a glimpse into Kojey Radical’s world.
This forward-thinking use of augmented reality demonstrates Napapijri’s commitment to staying ahead of the curve in the ever-evolving fashion industry. By launching the “Future Tees,” the brand continues to distinguish itself as an innovator in fashion.
The official release of the t-shirts took place on November 20 at Napapijri’s Carnaby Street store in London, where Kojey Radical himself made a special appearance, adding an extra layer of excitement to the event. Attendees were encouraged to share photos on Instagram with a custom filter and tag the brand for a chance to attend the launch, showcasing the growing importance of social media engagement in the realm of fashion.
This groundbreaking AR collaboration was born from Napapijri’s recent “Futurewear” collection, which was unveiled at the Carnaby Street store and a pop-up experience at King’s Cross. The collection not only highlights the brand’s forward-looking designs but also aligns with Napapijri’s commitment to sustainability, following the release of a fully recyclable jacket in October.
In addition to this thrilling collaboration, VF’s Vans brand is preparing to open its largest European store on London’s Oxford Street on November 21. This move underscores VF’s dominant presence in the fashion industry and showcases the company’s dedication to pushing boundaries and fostering creativity.
Don’t forget to check out Napapijri’s latest collection at their Carnaby Street store and keep an eye out for Vans’ new flagship store opening soon on Oxford Street!
Learn more about Napapijri here: Napapijri Website
Check out Kojey Radical’s work here: Kojey Radical Website
