Namacheko, a cutting-edge Swedish/Kurdish menswear brand founded by sibling duo Dilan and Lezan Lurr, has recently inked a game-changing distribution deal with renown fashion retailer Dover Street Market. The partnership will see Namacheko’s unique designs displayed in six key locations across the globe, starting with a special year-long installation at the iconic Dover Street Market Ginza in Tokyo, curated by Rei Kawakubo herself.
The brand burst onto the fashion scene in early 2017 and quickly gained traction by showcasing their collection at Paris Fashion Week Men’s mere months later. Their designs, which draw inspiration from their family roots in Kirkuk, Iraq, have since captured the attention of fashion insiders and enthusiasts alike. Currently stocked in over 38 retailers worldwide, including big names like Opening Ceremony and SSENSE, Namacheko is making waves with its innovative and culturally rich creations.
The AW18 collection preview at Dover Street Market Ginza offers a sneak peek into Namacheko’s world, with their distinct designs set against a lush green background and intricate laser-cut panel. This visually stunning installation not only showcases the brand’s aesthetic but also delves into the storytelling aspect that sets Namacheko apart. Along with Tokyo, customers can now find Namacheko pieces in Dover Street Market locations in London, New York, Beijing, and Singapore.
This exciting collaboration is poised to catapult Namacheko into new heights of global recognition, solidifying its reputation as a rising star in the fashion industry. By staying true to their cultural heritage and unwavering commitment to pushing the boundaries of menswear, Namacheko is set to captivate a wider audience with its avant-garde collections. Stay tuned as this dynamic brand continues to shape the fashion landscape with its bold and thought-provoking designs.
To learn more about Namacheko, visit their official website here. For updates on Dover Street Market’s latest collaborations and installations, check out their website here.
