Mytheresa, the prestigious e-retailer based in Munich, has made a groundbreaking move by venturing into the realm of menswear with the appointment of Chris Kyvetos as the Men’s Buying Director. This strategic decision comes on the heels of Mytheresa’s remarkable growth in the womenswear sector and the successful introduction of their kids category in October 2018.
Chris Kyvetos brings a wealth of experience and expertise to his new role, having previously revolutionized the menswear department at the luxury Australian department store, Harrolds, during his tenure as Creative Director in 2010. Through his innovative vision, Kyvetos introduced a range of contemporary menswear labels from acclaimed designers like Rick Owens, Stefano Pilati, and Raf Simons, as well as casual apparel from brands such as Naked & Famous, Kitsuné, Deerdana, and Gold Bunny. His unique ability to identify fresh, cutting-edge designs breathed new life into Harrolds’ menswear selection, attracting a diverse range of clientele.
Following his time at Harrolds, Kyvetos went on to establish Sneakerboy, a chain of concept showrooms dedicated to luxury sneakers and streetwear, which has since evolved into a thriving resale marketplace. Additionally, he currently serves as the buyer and franchise partner for Balenciaga in Australia, further solidifying his position as a prominent figure in the fashion industry.
Michael Kliger, the President of Mytheresa, expressed his enthusiasm for the company’s expansion into menswear, recognizing the immense potential it holds. “Menswear presents a natural progression for Mytheresa and a promising business opportunity moving forward,” stated Kliger. “We observe a growing momentum in the high luxury menswear market, and we believe there is a gap in the market that our esteemed brand can fill.”
As Mytheresa navigates its foray into menswear under the leadership of Chris Kyvetos, customers can anticipate a carefully curated selection of high-end designs tailored to the discerning modern man. While specific details of this expansion are still forthcoming, Mytheresa’s bold entry into the world of men’s fashion is poised to make a significant impact.
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