Mytheresa, a renowned luxury online retailer, is gearing up to introduce its menswear segment in January 2020 after the successful debut of its kidswear line earlier this year. This strategic move is aimed at tapping into the growing menswear market, but with a unique twist that sets them apart from competitors.
In a departure from the prevalent streetwear trend, Mytheresa Men’s will focus on classic menswear styles with a modern and refined take on street fashion. This new segment will be seamlessly integrated into the main website of the e-tailer, offering a carefully curated selection of over 120 brands that cater to discerning male shoppers. Established names and emerging labels alike will find their place in Mytheresa Men’s, making it a one-stop destination for high-quality menswear.
Notable brands already featured in Mytheresa’s womenswear collection, such as Gucci, Balenciaga, and Saint Laurent, are expected to be showcased in the menswear section as well. Michael Kliger, President of Mytheresa, views this expansion as a natural progression for the company, signaling its continued growth and evolution in the fashion industry.
Mytheresa’s foray into menswear couldn’t come at a more opportune time, as its parent company Neiman Marcus Group grapples with financial challenges. Despite this backdrop, Mytheresa remains a solid performer, recording a revenue increase of 26% to €272 million in the first nine months of the year. This move into menswear signifies Mytheresa’s commitment to innovation and staying ahead of the curve in fashion.
As Mytheresa Men’s prepares to launch, customers can look forward to a meticulously curated collection of high-fashion pieces, premium tailoring, and original designs that embody brand heritage. With a refined approach to streetwear and a dedication to quality craftsmanship, Mytheresa Men’s is poised to make a significant impact in the luxury menswear market, establishing itself as a go-to destination for style-conscious men.
For more information on Mytheresa and its upcoming menswear launch, visit their official website here. To stay updated on the latest trends in luxury fashion, follow Mytheresa on their social media platforms.
