Mytheresa, the renowned luxury retailer recognized for its exquisite women’s fashion collections, is about to make a grand entrance into the realm of men’s fashion with the unveiling of its new menswear category on January 27th. The brand is gearing up to introduce 120 top-tier labels, encompassing esteemed fashion titans such as Prada, Gucci, Saint Laurent, in addition to emerging talents like Craig Green and Wales Bonner.
The meticulous selection of brands has been undertaken with a keen eye toward capturing the essence of the contemporary, style-conscious man who values both quality and sophistication. Exclusive labels such as Bode, Caruso, and Ermenegildo Zegna are set to grace the men’s section exclusively, promising customers a truly exceptional shopping experience.
In commemoration of the debut of menswear, Mytheresa has rolled out a dedicated section on its website and app, characterized by unique photography, typography, and color schemes. The brand’s campaign for the launch spotlights real-life professionals hailing from diverse industries, underscoring the versatility and appeal of the menswear collection.
By establishing a cutting-edge 2,000 sq mt creative studio in Milan dedicated solely to menswear, Mytheresa is making a bold statement about its resolve to establish a firm foothold in the menswear market. The brand intends to roll out a series of capsule collections and collaborations to mark the exciting premiere of men’s fashion on their online platform.
CEO Michael Kliger has expressed his elation at the foray into menswear, affirming, “The launch of menswear on Mytheresa marks a momentous and exhilarating evolution for our brand. We believe that our offering of a more refined interpretation of menswear in a post-streetwear era will position Mytheresa as the ultimate luxurious fashion destination of choice, regardless of gender.”
In addition to the digital campaigns, Mytheresa will be hosting events during Paris Fashion Week and Milan Fashion Week to further showcase and endorse its menswear assortment. The brand is poised to emerge as a premier destination for luxury menswear, catering to a discerning clientele that reveres quality, style, and sophistication.
To know more about the Mytheresa’s new menswear category, check out their official website here. For updates on the latest collections and collaborations, visit Mytheresa’s Instagram page here.
