Luxury fashion rental and resale platform My Wardrobe HQ is continuing to expand in the UK market with a new collaboration with retailer Amrika London. This collaboration marks a milestone for the platform as it introduces the first luxury South Asian collection to its offerings.
The My Wardrobe HQ x Amrika London collection is set to launch just in time for the Eid al-Fitr celebration on April 21st. It will feature a carefully curated selection of pieces from Amrika’s South Asian designers. Renowned names like Elan, Ridhi Mehra, Archana Rao, SVA, and Payal Singhal will be represented in this exclusive ready-to-wear collection. These pieces will be available for rental for a period of four days, allowing customers to embrace cultural celebrations without the burden of owning expensive pieces.
The collection mainly focuses on occasion and resort wear, offering a range of stunning kaftans, embroidered gowns, silk jumpsuits, and floral appliqué and prints. My Wardrobe HQ recognizes the increasing demand within the British South Asian community for sustainable options when shopping for cultural events and weddings. This collaboration aims to cater to those needs and provide access to high-end designs that are both stylish and eco-friendly.
Founder of Amrika London, Jackie Bansal Nandhra, expressed her excitement about the collaboration, emphasizing the shared values of both brands; slow fashion and made-to-order pieces. They both aim to showcase and celebrate South Asian designers in the mainstream market while breaking down existing barriers. Partnering with My Wardrobe HQ allows them to make these sensational pieces more accessible and seamlessly incorporate them into customers’ wardrobes.
This collaboration between My Wardrobe HQ and Amrika London brings a fresh and exciting addition to the luxury rental and resale market in the UK. By offering a diverse range of South Asian designs, this collection provides an opportunity for individuals to embrace their cultural celebrations while also reducing their environmental impact. With the rising demand for sustainable fashion, collaborations like this pave the way for a more conscious and inclusive approach to luxury fashion.
Links:
1. My Wardrobe HQ
2. Amrika London
