In celebration of its 50th anniversary, Mulberry is continuing to make waves in the fashion industry with its latest collaboration. The brand has teamed up with style icon Alexa Chung for a collection that pays tribute to Mulberry’s heritage while looking forward to the future. This partnership marks Chung’s debut as a designer for the label.
Mulberry Editions, the brand’s series of limited-edition capsules, invites leading creatives to put their own spin on the house’s design DNA. The collaboration with Alexa Chung is a perfect fit for this concept. The collection includes two styles: the Big Guy, a roomy shoulder bag, and the Little Guy, a compact clutch. Both bags embody a versatile and effortless spirit that can be worn for any occasion. They draw inspiration from the timeless style of 70s icons like Charlotte Rampling and Lauren Hutton, as well as Chung’s personal style.
Chung’s inspiration for the collection stems from her close relationship with Mulberry. The Alexa bag, which was originally launched in 2010 and relaunched last year, served as the starting point for her designs. The new bags feature chain straps and a sleek, boxy shape. They are available in a range of earthy shades, including black, dark chocolate, and tan, as well as more vibrant hues like apple green and denim blue. The materials used include glossy crocodile-effect patent leather, velvet, and suede. In addition to the main collection, Mulberry is also releasing a selection of complementary Alexa bags in the same color palette.
One of Mulberry’s core values is sustainability, and the brand ensures that all bags are made using materials sourced from environmentally-rated tanneries in its carbon-neutral Somerset factories. This commitment to sustainability aligns perfectly with Chung’s own values. She expressed her excitement about the collaboration, stating that it extends a relationship that has been unfolding over decades. She believes the partnership is authentic and romantic.
Mulberry CEO Thierry Andretta also spoke highly of Alexa Chung, recognizing her significant impact on Mulberry’s history. He commended her unexpected and confident approach to style and praised her as an exciting and talented designer who appreciates bold British design. Andretta sees this collaboration as a natural evolution of their relationship.
The Mulberry x Alexa Chung collaboration was launched globally on July 12, marking another milestone in Mulberry’s 50th anniversary celebrations. With its blend of heritage, contemporary design, and commitment to sustainability, this collaboration solidifies Mulberry’s position as a leading brand in the fashion industry.
Useful links:
1. Mulberry Official Website
2. Inside Mulberry
