Luxury British brand Mulberry has recently announced that it will be taking a stand against the use of exotic leathers in its collections. This decision follows in the footsteps of other high-end brands such as Chanel, Diane von Furstenberg, Paul Smith, Victoria Beckham, and Vivienne Westwood, who have also made the choice to exclude alligator, crocodile, ostrich, lizard, and snake skins from their designs. Mulberry’s new initiative will be implemented starting with its Spring-Summer 2020 collection.
Rosie Wollacott, Mulberry’s Director of Sustainable Development, explained the brand’s decision, stating, “We have carefully considered and continually reviewed our sustainability measures and goals. From the beginning, we decided not to use exotic skins in our collections, and we stand by that decision.”
In addition to eliminating exotic leathers, Mulberry has already opted to refrain from using animal fur, a move that has received praise from animal rights organization PETA. This recent action reflects Mulberry’s ongoing commitment to sustainability. Last December, the brand introduced its first eco-friendly leather bag called the Portobello, which was created by former Creative Director, Johnny Coca.
Mulberry’s discontinuation of exotic leathers aligns with the changing attitudes in the fashion industry towards more ethical and sustainable practices. With an increasing number of luxury brands choosing cruelty-free and environmentally conscious alternatives, it is evident that the demand for ethically sourced materials is growing.
By taking this stance against exotic skins, Mulberry not only aligns itself with current industry trends but also makes a statement about the significance of responsible and humane fashion. As consumers become increasingly aware of the impact of their purchasing decisions, brands that prioritize sustainability are likely to gain favor and support.
Mulberry’s commitment to sustainability extends beyond its product offering. The brand is actively working to reduce waste and implement more environmentally friendly practices throughout its supply chain. Initiatives like offering product repairs and utilizing recycled materials in packaging showcase Mulberry’s dedication to minimizing its environmental footprint.
Traditionally, the fashion industry has been associated with excessive waste and unethical practices, but Mulberry’s decision to exclude exotic leathers from its collections illustrates a shift towards a more compassionate and environmentally aware future. As the brand continues to innovate and explore sustainable alternatives, it sets an example for other luxury brands to follow suit, amplifying the impact of their collective efforts.
In conclusion, Mulberry’s choice to no longer use exotic leathers signifies another stride in the fashion industry’s journey towards sustainability. By aligning itself with ethical and responsible practices, Mulberry positions itself as a frontrunner in the movement for more conscious and compassionate fashion. As consumers increasingly prioritize sustainability, brands that adapt to these changing demands are more likely to flourish in the long run. Mulberry’s commitment to sustainability serves as both an inspiration and a catalyst for positive change within the luxury fashion landscape.
Useful links:
1. PETA
2. Mulberry Website
