Mulberry has recently partnered with fashion label Stefan Cooke to launch its latest collaboration. This marks the first time the luxury bag maker has focused on pre-loved styles, demonstrating its commitment to sustainability and circular fashion. The Mulberry x Stefan Cooke collection, part of the brand’s circularity program called The Mulberry Exchange, features 27 one-of-a-kind bags that have been transformed by Mulberry artisans in the UK. Prices for these collaboration pieces start at £1,195, a significant increase compared to Mulberry’s regular pre-loved prices starting at £200.
Included in the collaboration are popular Mulberry bag styles such as the Bayswater, which is celebrating its 20th anniversary, as well as the Roxanne and the Lily. The collection was unveiled during London Fashion Week as part of the Stefan Cooke SS24 show and is available for purchase at Mulberry’s flagship store on Regent Street, online, and at the Mulberry Pre-Loved Pop-Up on Poland Street in London.
Described as a combination of Mulberry’s “Made to Last” ethos and Stefan Cooke’s unique creative vision, the collaboration emphasizes British craftsmanship. Cooke’s passion for upcycling and deconstruction is showcased in the collection, as designers worked closely with Mulberry’s artisans at The Rookery, a carbon-neutral factory. Meticulous techniques were developed to hand-rework the 27 pre-loved bag styles using deadstock leathers. These techniques incorporate Cooke’s design codes, such as Bows, Swing, Braid, and Slash, with added signature embellishments like upcycled rugby shirt tassels, chunky button straps, and Mulberry print silk scarf straps.
The collection also features Mulberry hardware and finishings, as well as a co-branded shield motif fob. To capture the essence of the collaboration, Mulberry has created a campaign video showcasing the design process at Stefan and Jake’s studio in London, as well as the crafting of the unique pieces at The Rookery.
This collaboration not only highlights Mulberry’s commitment to sustainability but also redefines the perception of second-hand fashion. By reworking pre-loved pieces and incorporating unique design elements, Mulberry offers customers a more conscious and innovative approach to luxury fashion. In a time when consumers are increasingly aware of the environmental impact of fast fashion, collaborations like this serve as a reminder of the importance of ethical and sustainable practices in the industry.
Overall, the Mulberry x Stefan Cooke collaboration is an exciting venture that embodies the intersection of luxury craftsmanship, creativity, and sustainability. By focusing on pre-loved styles, Mulberry champions circularity and encourages a shift in the perception of second-hand fashion. With its unique design elements and high-quality craftsmanship, the collection is sure to appeal to fashion-forward consumers who value both style and sustainability.
To learn more about the Mulberry x Stefan Cooke collaboration, please visit:
Mulberry x Stefan Cooke Collaboration
The Mulberry Exchange
