Delving deep into the heart of British culture, luxury brand Mulberry is staying true to its roots with a new marketing campaign centered around the iconic British pub. Despite its global reach, Mulberry remains committed to honoring its British heritage.
Under the guidance of creative director Johnny Coca, Mulberry is hosting a series of public events at various London locations this summer, celebrating the sense of community, democracy, and joy that can be found within British pubs. Acknowledging the significance of British heritage, Mulberry has seamlessly integrated it into their brand identity, attracting a growing number of international tourists who now make up 40% of their customer base.
The ‘My Local’ campaign began with a classic pub quiz at The Cock & Bottle in Notting Hill, drawing in a crowd that included well-known figures such as musician Carl Barat, actress Sai Bennett, and artist Christabel MacGreevy. Live performances by soul singer Celeste and DJ sets by Qendresa and Josh Quinton of Disco Smack added to the ambiance, creating an authentic pub experience.
Serving up a selection of traditional pub drinks and classic snacks like sausage rolls, fish and chips, and scotch eggs, Mulberry ensured that attendees felt right at home. The campaign will carry on at The Betsey Trotwood in Farringdon, with more events lined up at the Sebright Arms in Cambridge Heath and the Prince of Peckham, all open to the public free of charge.
By embracing the essence of British pub culture, Mulberry’s ‘My Local’ campaign is not just about marketing but about creating a genuine connection with their audience. This initiative reaffirms Mulberry’s British identity while offering a unique and inclusive experience for all.
For more information about Mulberry and their latest campaigns, visit their official website here.
To learn more about the history of British pubs, click on this link here.
