As we enter the holiday season, one luxury retailer that is truly embracing the festive spirit is Mulberry. Their flagship store on Regent Street has been transformed into a mesmerizing winter wonderland as part of the #MulberryLights campaign. The store is now adorned with technologically projected Christmas lights, creating a magical and enchanting atmosphere for shoppers.
However, the standout feature of this holiday campaign is the smart vending machine that has been introduced in-store. This innovative addition not only adds an element of fun and interactivity but also gives customers the chance to win exciting prizes. By incorporating this unique vending machine, Mulberry is taking a departure from their usual Christmas marketing tactics and instead focusing on delivering a quintessentially British holiday experience.
In collaboration with TheCurrent, the smart vending machine is not limited to just the flagship store. It will be embarking on a tour across the UK, making stops in Leeds, Manchester, and Edinburgh before heading to New York. Customers at these locations will have the opportunity to win prizes and share their experiences using the designated #MulberryLights hashtag on social media.
By encouraging customers to engage with the brand and share their experiences online, Mulberry is not only creating a buzz around their holiday campaign but also collecting valuable data. Additionally, customers can partake in a specially designed game through the vending machine, giving them the chance to win gift cards and other exciting prizes.
Mulberry’s innovative use of technology and experiential marketing in their holiday campaign is truly setting a new standard for luxury retail. By blending tradition with innovation, they are not only delighting customers but also using technology to reinforce their brand and connect with their audience on a deeper level.
For more information on Mulberry’s #MulberryLights campaign, visit their official website here. To stay updated on their latest news and promotions, follow them on Instagram here.
