Luxury fashion brand Mulberry has recently launched a new outerwear collection, marking its return to the ready-to-wear market. This collection is closely tied to Mulberry’s popular Softie bag line, which has been a key product for the brand since its release in February. The Softie bag has now been transformed into a range of clothing items, including jackets, coats, a gilet, a scarf, and a skirt. These pieces incorporate Mulberry’s signature details, such as the puffy quilting and Postman’s Lock fastenings.
The Softie Outerwear collection features eight designs, including genderless/unisex options like the quilted bomber, shell jacket, hooded puffer, and scarf. Each piece in the collection is padded with recycled silk and crafted from recycled Nylon, aligning with Mulberry’s commitment to sustainability and its “Made to Last” ethos. Customers can choose from a versatile color palette of black, khaki, Mulberry green, and tobacco brown, ensuring that the outerwear can be effortlessly transitioned between seasons and environments.
To complement the launch of the outerwear collection, Mulberry has also introduced a campaign titled “Wild Within.” This campaign pays homage to the brand’s Somerset roots and draws inspiration from the area’s folkloric heritage. It was brought to life by the collaboration between photographer Tom Johnson and stylist Harry Lambert, both known for their boundary-pushing creativity. Through this campaign, Mulberry showcases its ability to balance its contemporary identity as a tastemaker with its rich heritage and commitment to innovation.
In addition to the outerwear collection, Mulberry has unveiled a series of micro bags as part of the “Wild Within” campaign. These miniature versions of Mulberry’s iconic Alexa, Bayswater, Amberley, and Sadie bags offer a playful and compact alternative for fashion enthusiasts.
Mulberry’s reentry into the ready-to-wear market is a testament to the brand’s dedication to evolving and expanding its product offerings. By connecting the outerwear collection to the successful Softie bag line, Mulberry creates a cohesive and stylish range that appeals to a wide range of customers, from fashion-forward individuals to those seeking functional and durable pieces. With its focus on sustainability, craftsmanship, and heritage, Mulberry continues to captivate the fashion industry and consumers alike.
For more information on Mulberry’s new ready-to-wear collection and sustainable practices, please visit their official website. [Link: Mulberry Official Website]
To view the “Wild Within” campaign and explore Mulberry’s latest offerings, please check out their Instagram page. [Link: Mulberry Instagram]
