Mulberry, the iconic British luxury brand, has recently introduced its newest must-have accessory – the Iris bag. To showcase this latest addition, Mulberry has collaborated with the talented actor and photographer, Cole Sprouse, to create a visually stunning campaign. The campaign features a captivating short film starring models Iris Law and Lucan Gillespie, exploring the dynamics of friendship between two women against the enchanting backdrop of the English countryside. Drawing inspiration from the timeless British novel, Brideshead Revisited, the campaign is a true ode to British heritage and sophistication.
The Iris bag is designed with the modern woman in mind – versatile, chic, and perfect for everyday use. What makes this bag truly unique is its customizable top handle, allowing for a touch of personalization. Additionally, the bag can be accessorized with Mulberry’s innovative Straps Collection, featuring options like contemporary acetate chains and edgy metal chains with dangling letter charms, adding a touch of individuality to the classic design.
In an exciting development, Mulberry has expanded its presence with the grand opening of a new store in Oslo, Norway, situated within the esteemed Steen & Strøm Department Store. This venture marks Mulberry’s first entry into the Scandinavian market and showcases a brand new store concept envisioned by creative head Johnny Coca and interior designer Faye Toogood. The store design draws inspiration from British art and landscapes, blending bold architectural elements to offer a one-of-a-kind shopping experience for customers.
The Oslo store boasts a comprehensive selection of Mulberry products, including ready-to-wear clothing, footwear, bags, and accessories. Guests at the store opening were treated to an exclusive preview of the Iris bag, highlighting Mulberry’s commitment to delivering top-notch luxury goods to its clientele. This strategic expansion into Scandinavia is in line with Mulberry’s global growth strategy, marking a significant milestone for the brand as it continues to strengthen its international presence.
To explore Mulberry’s latest collection and discover more about the Iris bag, visit their official website here. Additionally, for a closer look at the brand’s innovative Straps Collection, click here.
