Mugler’s renowned Angel fragrance is celebrating a remarkable milestone – its 30th anniversary. In honor of this achievement, the brand has taken over The Selfridges Corner Shop in London, transforming it into the immersive Body Space. This visionary experience combines fragrance, fashion, and sculpture, capturing the essence of Mugler’s bold and curvaceous aesthetic.
The renowned department store’s prime location now showcases a striking sculpture of a reclining woman’s body, created in collaboration with Xylotek, a sustainable carpentry workshop. This captivating artwork is visible from both inside and outside the store, offering a visual feast for passersby.
Casey Cadwallader, Mugler’s Creative Director, drew inspiration from his love for curves when conceptualizing the installation at Selfridges. His goal was to create an alluring view from the street while providing a more intimate experience within the sculptures. The Body Space not only displays fashion pieces from Mugler’s signature collection, but also puts a strong emphasis on the brand’s iconic fragrances. In addition to Angel, visitors can explore scents like Alien, Goddess, and Alien Goddess.
Of special interest to fragrance enthusiasts, the Body Space exclusively offers limited chrome editions and a rare glass bottle crafted specifically for Angel’s anniversary. This exquisite refillable bottle, meticulously hand-sculpted and hand-blown, is produced in a strictly limited quantity of just 30 globally. It is a true collector’s item that will delight any perfume connoisseur.
Visitors to the Selfridges Corner Shop can also partake in the captivating ‘Synaesthesia Chamber,’ a custom-built sensory experience. By combining light, sound, and scent, this chamber brings the Angel fragrance to life in a one-of-a-kind way, immersing participants in the captivating world of Mugler and heightening their senses.
In line with Mugler’s enduring commitment to sustainability, the brand highlights its refill option at the fragrance fountain. Long before sustainability became a popular trend, Mugler championed the concept of refills as a way for fragrance lovers to enjoy their scents responsibly. At the fragrance fountain, customers can easily refill their Angel, Alien, Goddess, and Alien Goddess eaux de toilette and eaux de parfum bottles, contributing to a more sustainable future.
The Mugler installation at The Corner Shop will remain open until December 3rd, allowing fragrance enthusiasts and fashion aficionados ample time to immerse themselves in the brand’s iconic creations and celebrate 30 years of Mugler’s Angel. Don’t miss out on the opportunity to experience the captivating world of Mugler – head over to Selfridges and indulge in this extraordinary sensory journey.
[Useful links:– Explore Mugler’s fragrances: https://www.mugler.com/fragrances
– Learn more about The Selfridges Corner Shop: https://www.selfridges.com]
