In honor of its 10th anniversary, Mr Porter, the popular online men’s fashion retailer, is launching a special high-end watch collection. This collection, called ’10’, showcases a unique and exclusive selection of timepieces from 10 prestigious watch brands including Baume & Mercier, Bell & Ross, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Oris, Panerai, Ressence, Roger Dubuis, and Vacheron Constantin. The prices for these luxurious watches range from £2,840 to £139,000.
This partnership with renowned watch brands highlights the growing importance of the watches market and emphasizes the increasing significance of watch sales for Mr Porter. Two of the notable brands featured in the collection, Jaeger-LeCoultre and Vacheron Constantin, have expanded their offerings specifically for this collaboration. Jaeger-LeCoultre has created exclusive engraved pieces of its iconic Reverso model, inspired by five cities: Hong Kong, London, Milan, New York, and Paris. Vacheron Constantin, on the other hand, has delved into its Les Collectionneurs archive to find 10 vintage pieces, ensuring that each watch has been meticulously restored by their master watchmakers.
To complement the watches, Mr Porter has collaborated with London-based accessories brand Rapport to design an exclusive leather single-watch case, which features the number ’10’ stamped in gold on each side, symbolizing the significance of the anniversary.
As part of this special collection, Mr Porter has provided detailed reviews of each watch in its digital magazine, The Journal. This feature allows customers to delve into the craftsmanship and unique features of each timepiece, enabling them to make more informed purchasing decisions.
Fiona Firth, the Managing Director of Mr Porter, expressed her enthusiasm for the collection and the company’s growth over the past decade. She emphasized the focus on craftsmanship and discoverability, stating that the 10th Anniversary Watch Collection showcases both established and emerging watchmakers, each with their own compelling story to tell.
Firth also highlighted Mr Porter’s position as a leading e-commerce watch retailer, offering customers a vast array of options from over 550 brands. The company is committed to delivering best-in-class convenience, service, product variety, and customer experience.
The Mr Porter 10th Anniversary Watch Collection exemplifies the brand’s dedication to curating exceptional products and providing a premium experience for its customers. With its exclusive collaboration with renowned watch brands and meticulous attention to detail, Mr Porter continues to solidify its status as a top destination for luxury fashion and accessories.
Useful links:
1. Mr Porter’s 10th Anniversary Watch Collection
2. The Journal: Mr Porter’s digital magazine
