Movado Group, a well-known Swiss watch giant, has partnered with CityTime, a Spanish watch distribution specialist, to distribute Calvin Klein’s jewellery and watches in Spain. This collaboration will span over the next five years, with Movado Group taking the lead in designing, developing, and commercializing Calvin Klein’s products, while CityTime will serve as the local partner in Spain.
The main objective of this partnership is to strategically distribute the Calvin Klein brand throughout the country, strengthening its existing distribution network and expanding accessibility through new stores. The focus is on maintaining product quality and enhancing customer service to provide an optimal experience for consumers.
The latest collection of Calvin Klein watches and jewellery, designed by Movado, is already available in the market. CityTime aims to make Calvin Klein its second-best selling brand in the coming months, with the goal of challenging for the top spot within two or three years.
CityTime has been operating in the Spanish market for more than 25 years and represents various other well-known brands, including Hugo Boss, Cluse, Itemporality, and PdPaola. With a team of over 200 professionals, CityTime specializes in the distribution of jewellery and watches.
This partnership between Movado Group and CityTime presents a significant opportunity for Calvin Klein to expand its presence in Spain. With Movado’s expertise in design and development and CityTime’s extensive distribution network, Calvin Klein is poised for success. This collaboration further emphasizes Movado Group’s commitment to strategic partnerships, while solidifying CityTime’s position as a leader in the Spanish watch industry.
Calvin Klein is recognized globally for its contemporary and minimalistic designs, appealing to consumers who appreciate sleek and stylish accessories. By tapping into Movado Group’s reputation for high-quality craftsmanship and leveraging CityTime’s experience in the Spanish market, the distribution of Calvin Klein’s products in Spain is set to flourish.
As the partnership progresses, Movado Group and CityTime will work closely to maximize Calvin Klein’s visibility and ensure its products are readily available throughout the country. With a focus on selective distribution, the aim is to reach customers who previously did not have easy access to Calvin Klein’s offerings.
This collaboration also reflects the growing demand for fashionable and high-quality jewellery and watches in the Spanish market. As consumers seek out brands that align with their personal style and values, the distribution of Calvin Klein’s products through Movado Group and CityTime presents an appealing proposition.
Overall, the partnership between Movado Group and CityTime signifies the power of strategic collaborations in expanding the reach of brands and driving growth. With their combined expertise, Movado Group and CityTime are well-positioned to establish Calvin Klein as a leading brand in the Spanish market, offering consumers a range of stylish and sophisticated accessories.
Useful links:
1. Movado Group
2. CityTime
