Movado Group, the watchmaker headquartered in Paramus, New Jersey, has recently announced its new Chief Marketing Officer, Stéphane Gerschel. Gerschel officially assumed his role on April 18 and brings a wealth of global marketing experience to the company. His primary responsibility will be to raise awareness and interest in Movado Group’s diverse portfolio of brands, with a strong emphasis on enhancing the global positioning of the Movado brand.
Gerschel takes over from Mary Leach, who tragically passed away in February 2021 after battling cancer. Efraim Grinberg, Chairman and CEO of Movado Group, expressed his confidence in Gerschel’s ability to contribute to the company’s growth, particularly during this crucial time. With Movado Group’s ongoing digital advancements and expansion of their watch and jewelry collections, Grinberg believes that Gerschel’s extensive experience and leadership skills will play a vital role in driving the company’s evolution.
Gerschel joins Movado Group with an impressive background in the luxury industry. He previously held the position of Global Brand Managing Director at Pomellato, a part of the prestigious Kering Group in Milan. Prior to that, he worked for LVMH, where he served in senior positions for Bulgari and Veuve Clicquot.
Expressing his enthusiasm for joining Movado Group, Gerschel underscored his admiration for the Movado brand and the company’s exceptional portfolio of world-class brands. He considers it an honor to be part of the team and is eager to collaborate closely with Efraim Grinberg and the rest of the Movado Group team to elevate the global presence of all their brands.
Movado Group is renowned for manufacturing and distributing its own watch brands, which include Movado, Concord, Ebel, and MVMT. Additionally, the company produces and distributes watches in partnership with renowned fashion and accessories brands such as Coach, Hugo Boss, Lacoste, Olivia Burton, Tommy Hilfiger, and Scuderia Ferrari.
With Stéphane Gerschel leading the marketing department, Movado Group is well-positioned to strengthen its brand positioning and expand its global reach. Gerschel’s expertise and leadership are expected to have a significant impact on the company’s growth and success in the luxury industry. Movado Group continues to embrace innovation and evolve, leveraging digital advancements and offering a wide range of watches and jewelry to cater to the discerning tastes of its customers.
Useful Links:
Movado Group Official Website
Pomellato Official Website
