Mother of Pearl, a renowned sustainable luxury fashion brand, has recently announced an exciting collaboration with John Lewis, one of Britain’s most well-known department stores. This partnership, set to launch in Spring 2020, is a significant step for John Lewis as it marks their most sustainable womenswear offering to date.
By teaming up with Mother of Pearl, known for their dedication to sustainability and contemporary designs, John Lewis is demonstrating their commitment to providing environmentally conscious options for their customers. Amy Powney, the creative director behind Mother of Pearl, has built a reputation in the fashion industry for prioritizing sustainable practices and showcasing her collections at prestigious events around the globe.
The upcoming collection, which will range in price from £59 to £179, will combine Mother of Pearl’s unique design aesthetic and sourcing quality with the accessibility of the high street market. This collaboration not only allows Mother of Pearl to reach a broader audience, but also enables John Lewis to offer exclusive and sustainably produced pieces to their customers.
Both Jo Bennett from John Lewis and Amy Powney expressed enthusiasm for the partnership, emphasizing the shared values and vision between the two brands. They believe that through collaboration, they can drive meaningful change in the fashion industry by creating fashion-forward, sustainable collections for a larger audience.
The Mother of Pearl x John Lewis collection is expected to hit select John Lewis & Partner stores and online platforms in April 2020. This collaboration is poised to redefine workwear with a sustainable twist, providing customers with timeless pieces that they can cherish for years to come.
To learn more about Mother of Pearl and their commitment to sustainability, visit their official website here. For more information about John Lewis and their sustainability initiatives, visit their corporate responsibility page here.
