The iconic New York optical institution, Moscot, has recently made its grand entrance into the fashionable Marais district of Paris, marking a significant milestone in the brand’s illustrious history. This new store opening is a strategic move in Moscot’s growth plan, which aims to establish a strong presence in key global cities such as Rome, Tokyo, Seoul, and of course, New York.
Located at 26 rue du Temple, the brand-new two-floor store in Marais is the ninth standalone boutique for Moscot. Harvey Moscot, the brand’s CEO, has meticulously designed the store to reflect the spirit of the Lower East Side of New York, where it all began. Known for its authenticity, quirkiness, and a touch of humor, Moscot’s Marais store embodies the essence of the brand’s DNA.
With a rich history dating back over a century, Moscot was founded by Hyman Moscot, the great, great grandfather of the current owners. Hyman’s humble beginnings of selling eyeglasses from a pushcart in the Lower East Side have blossomed into a global brand. The signature daffodil yellow exterior of the Marais store pays tribute to Moscot’s iconic giant eye window sign, which has become a symbol of the brand’s legacy.
Inside the store, customers will find a curated collection of memorabilia, including vintage cameras, old phones, leather-bound books, and the famous papier-mâché Moscot Heads adorned with images of celebrities sporting Moscot eyewear. Each pair of Moscot eyeglasses is handcrafted with meticulous attention to detail using premium materials like Italia acetate and Zeiss prescription lenses, ensuring top-notch quality and longevity.
Moscot’s annual production of over 100,000 pairs of glasses contributes to its estimated revenue of $30 million, with a focus on optical frames and sunglasses. The brand’s success is rooted in its blend of humor, style, and heritage, which are at the core of its identity.
Today, Moscot eyewear is available in more than 2,000 high-end optical stores worldwide, including prestigious retailers like Barneys and Dover Street Market. The brand’s unwavering dedication to superior craftsmanship, timeless design, and a dash of humor has solidified its position as a frontrunner in the eyewear industry.
As Moscot continues to broaden its global footprint, the opening of the Marais store heralds a new chapter in the brand’s narrative, merging New York cool with Parisian elegance to captivate fashion-forward consumers in the heart of Europe’s fashion capital.
For more information on Moscot and its latest collections, visit their official website here. To explore the exclusive eyewear offerings at the Marais store, check out their Instagram page here.
