Moschino has once again proven its prowess in the fashion industry by unveiling a new capsule collection that pushes boundaries and surprises fashion enthusiasts. The luxury Italian fashion house, led by the creative genius Jeremy Scott, has taken inspiration from the wildly popular mobile game, Candy Crush, to create a collection of bold and playful clothing and accessories.
Jeremy Scott, known for his unconventional and daring designs, previously made waves with a capsule collection focused on the theme of medication in 2016. This time around, he expressed his love for the Candy Crush game, saying in a press release, “The only thing I love more than playing Candy Crush is wearing it.” The creators of Candy Crush were equally excited about the collaboration, with Yonna Ingolf, Narrative Designer of Candy Crush, praising Scott’s approach to fashion as “fun, playful, and full of vibrant colors.” The collaboration was a perfect way to celebrate the game’s fifth anniversary.
The Moschino x Candy Crush collection is being showcased at the Coachella Festival, which is currently underway from April 14th to 23rd, 2017. Held in Indio, California, this festival attracts fans of alternative rock, hip-hop, and electronic music. Festival-goers have the chance to marvel at Jeremy Scott’s creations, which include swimsuits for both men and women, backpacks, and smartphone cases.
Moschino’s designs will be featured alongside A-list celebrities attending the Coachella Festival, such as Katy Perry, Kylie Jenner, Jared Leto, Sophie Turner, Stella Maxwell, and Emily Ratajkowski. This collaboration not only highlights Moschino’s reputation for creativity and innovation but also showcases its ability to connect with diverse audiences, ranging from fashion enthusiasts to gaming enthusiasts. Once again, Moschino proves its ability to surprise and captivate, leaving an indelible mark on the fashion industry.
Useful links:
1. Moschino x Candy Crush collection
2. Coachella Festival
