More, the world’s first Circular Luxury Club, is disrupting the way people indulge in luxury goods by offering a unique co-ownership model. Described as a timeshare for luxury items, More allows members to experience the perks of owning high-end pieces without the hassle, significant investment, and environmental impact of full ownership. This innovative concept not only reduces consumption but also fosters a sense of community among like-minded individuals.
With its launch this week in the UK, US, and EU, More initially focuses on high-end bags from prestigious designers like Chanel, Bottega Veneta, and Louis Vuitton. Members can own a 20% share of these coveted bags, along with four other luxury enthusiasts, enabling them to enjoy co-ownership for up to 10 weeks a year. This arrangement allows members to diversify their luxury experiences without emptying their wallets.
Flexibility is a key aspect of the More experience. Members have the freedom to schedule their 10-week co-ownership periods up to 90 days in advance, ensuring that they can indulge in luxury at their convenience. During these scheduled dates, luxury items are conveniently delivered and collected, providing a seamless and effortless experience for each co-owner. More goes above and beyond by offering a comprehensive concierge service that takes care of logistics, cleaning, maintenance, repair, and insurance to guarantee the pristine condition of each item.
Additionally, More caters to members who are interested in monetizing their existing investment pieces. They can sell shares of their luxury items on the platform, allowing others to relish the joy of owning these highly sought-after pieces while earning a return on their investment.
Ensuring a sense of exclusivity and trust is of utmost importance to More. Membership is granted only after a rigorous vetting process, guaranteeing that all members share a genuine passion for luxury and a commitment to treating these items with the utmost care. Members gain exclusive access to new items and shares as they become available, enhancing the excitement and exclusiveness of being a part of the club.
Co-founders Shika Bodani and Cynthia Morrow, who are also behind Front Row London and Covett, have expertly combined their knowledge in finance, fashion, and conscious consumerism to bring More to life. By merging the worlds of fashion and finance, they have empowered individuals, particularly women, to invest in assets that may have previously been out of reach, all while promoting sustainable and cost-effective luxury.
In a world that is increasingly aware of the environmental consequences of overconsumption, More aims to be a catalyst for change. By championing sharing and circular economy models, the club encourages conscious consumerism and reduces the carbon footprint associated with owning luxury items. Bodani and Morrow firmly believe that this shift towards a more sustainable approach to luxury ownership can make a significant difference in preserving the planet.
Looking ahead to the future, More has plans to expand into new markets and product categories, allowing even more individuals to embrace the co-ownership model. By merging a love for fashion with a commitment to responsible consumption, More is spearheading a smarter and more sustainable future for luxury ownership.
Useful links:
1. More Circular Luxury Club
2. Front Row London
