Moose Knuckles, the iconic Canadian outerwear brand, has recently made a significant announcement that has the fashion industry buzzing with excitement. The brand has appointed Joseph McGee, a seasoned design veteran who has previously worked with prestigious names like Tom Ford and Burberry, as the new Vice President of Women’s Design.
McGee’s impressive background in creating women’s apparel that seamlessly combines sporty and sexy elements makes him the perfect addition to the Moose Knuckles team. His innovative designs and meticulous attention to detail align perfectly with the brand’s vision and position in the market. Prior to his time at Tom Ford, McGee played a key role in revolutionizing the industry by introducing the “see now, buy now” concept at Burberry, allowing customers to purchase pieces from the runway immediately.
In a strategic move to further enhance its consumer focus, Moose Knuckles has also welcomed Terence Bogan as its new chief merchant. This appointment aims to streamline the integration of design and merchandising teams, ensuring a cohesive approach to meeting the needs of the brand’s loyal customers.
Noah Stern and Ayal Twik, co-chief executive officers of Moose Knuckles, have expressed their enthusiasm for having Joseph McGee and Terence Bogan on board. They believe that McGee’s expertise in luxury fashion and Bogan’s strategic merchandising skills will drive significant growth for the brand’s women’s business. McGee himself is eager to contribute to a brand that truly understands and resonates with its customers, while Bogan is focused on developing merchandising strategies that will complement McGee’s creative vision.
The collaboration between McGee and Bogan is expected to yield exciting results, with the duo set to unveil their joint efforts in the upcoming Fall/Winter 2021 collection. This strategic partnership underscores Moose Knuckles’ dedication to innovation, consumer understanding, and growth in the competitive fashion landscape.
With Joseph McGee and Terence Bogan at the helm, Moose Knuckles is well-positioned to continue its success and cement its status as a leader in women’s outerwear design. The brand’s commitment to excellence and forward-thinking approach ensures that customers can expect nothing but the best from Moose Knuckles in the years to come.
To learn more about Moose Knuckles and their latest collections, visit their official website here. For updates on Joseph McGee and his design journey, follow him on Instagram @josephmcgee.
