Monica Vinader, a renowned British jeweller popular for its affordable fine jewellery, is taking significant steps to enhance its digital offerings and elevate the customer experience. The company has joined forces with Constructor, an AI-powered product discovery and search platform, to create tailored digital experiences for its valued customers.
A key objective for Monica Vinader is to streamline the process of finding jewellery pieces that align with individual styles. Through the implementation of AI technology, the brand will be able to dynamically curate landing pages that cater to each shopper’s personal taste. This automation not only saves time for the e-commerce team by efficiently detecting synonyms and correcting typos in online searches, but also provides a more personalized and exceptional shopping experience for customers.
Monica Vinader will utilize Constructor’s innovative solutions for search, browse, collection, and merchant controls and intelligence to enhance its webstore. By harmonizing data from various channels, the platform delivers personalized search results and browsing experiences for shoppers. Additionally, it offers actionable insights for the brand’s merchandisers and business users, enabling them to make well-informed decisions that positively impact the overall performance of the website.
Aside from its webstore, Monica Vinader also distributes its products through renowned retailers such as Selfridges, Liberty, John Lewis, Farfetch, and Nordstrom. Additionally, the brand boasts physical stores in various locations including the UK, US, Singapore, Hong Kong, and South Korea.
According to COO Kunal Damani, the partnership with Constructor perfectly aligns with Monica Vinader’s commitment to providing luxury jewellery and exceptional online experiences. The brand is dedicated to ensuring that every customer can effortlessly discover jewellery pieces that resonate with their unique preferences and hold personal meaning. By harnessing the power of AI technology and gaining valuable insights from Constructor, Monica Vinader is poised to achieve further strategic growth and continue delivering exceptional experiences to its loyal customers.
Useful links:
1. [Monica Vinader Official Website](https://www.monicavinader.com/)
2. [Constructor Official Website](https://constructor.io/)
