Moncler, the renowned Italian luxury brand primarily known for its iconic down jackets, has recently made a significant move in the heart of New York City’s trendy SoHo neighborhood. The brand has relocated its flagship boutique to a new, larger space just a few steps away from its previous location on Prince Street.
The stunning 550-square-meter store now spans three floors, showcasing not only the full range of Moncler’s Genius line but also the brand’s extensive collections for men, women, children, and accessories. The new store design was meticulously created by the French architecture studio Gilles & Boissier, known for their exceptional work in luxury retail spaces. The interior features a sophisticated color palette of black and dark wood, complemented by elegant white marble accents.
Visitors to the store will be greeted by the striking central staircase crafted from a mix of marble and metal, providing a seamless connection between the different levels. The industrial charm of exposed brick walls and ceilings adds an urban edge to the space, paying homage to the vibrant surroundings of downtown New York City.
As an ode to its new location, the Moncler SoHo store features captivating artworks by renowned artists such as David Nash and Ma Desheng. These artistic elements contribute to the boutique’s unique atmosphere and showcase Moncler’s commitment to blending fashion with art and culture.
New York City holds a special place in Moncler’s global strategy, despite the Americas representing a smaller portion of the brand’s total sales. The relocation of the SoHo flagship signifies Moncler’s dedication to providing customers with an elevated shopping experience in one of the world’s fashion capitals. The store’s doors are now open at its new address, inviting luxury shoppers to explore and indulge in the latest Moncler collections.
To find out more about Moncler and its stunning new SoHo store, visit their official website here. For a virtual tour of the boutique and a sneak peek at their latest releases, click here.
