Moncler, the renowned Italian luxury outerwear brand, has once again proven its dominance in the fashion industry with impressive sales growth during the second quarter of the year. The brand’s consistent popularity has shown no signs of waning, as evidenced by an 18% increase in sales at constant exchange rates.
One of Moncler’s key successes in recent times has been its collaboration with the talented designer Simone Rocha for the Genius project. This partnership has not only reinforced Moncler’s position as a trendsetter but has also resonated well with consumers, further boosting the brand’s allure.
The first half of the year saw Moncler achieve remarkable revenue growth of 13%, reaching a total of 570 million euros. This exceeded analysts’ expectations, who had predicted revenues of 562 million euros. Additionally, the brand experienced a significant 9% growth in comparable-store sales, showcasing its strength in both online and offline retail channels.
Moncler’s strategic decision to launch the “Genius” project last year has been a game-changer, allowing the brand to introduce new and exciting collections on a monthly basis. This innovative approach has enabled Moncler to engage with a younger and more diverse audience, thus staying ahead of evolving consumer preferences.
The positive financial performance was also reflected in Moncler’s adjusted EBITDA, which surged by 16% to 143.6 million euros. With core profit margins remaining stable at 25.2%, Moncler continues to demonstrate its robust financial health and operational efficiency.
Looking ahead, Chairman and CEO Remo Ruffini expressed optimism about Moncler’s future prospects, affirming the brand’s readiness for sustained success in the upcoming months. With its unwavering commitment to innovation, coupled with a stellar sales record, Moncler stands as a formidable force in the competitive luxury outerwear market.
To learn more about Moncler’s latest collections and innovations, visit their official website here. For fashion enthusiasts interested in exploring Moncler’s collaboration with Simone Rocha for the Genius project, click here.
