Moncler’s co-creation concept is continuing its mission to collaborate with partners from various sectors in 2023. The brand will showcase its vision through a unique event called “The Art of Genius” during London Fashion Week, which is dedicated to the Fall/Winter 2023-2024 collections. The event will take place on February 20th at Olympia London and will be a public spectacle that will also be livestreamed.
One of the highlights of the event will be the participation of renowned designer Rick Owens, who has previously collaborated with Moncler Genius. He will showcase his co-signed range, adding his unique touch to the brand’s offerings.
Moreover, Moncler will use this event as an opportunity to unveil its future collaborators for the year. The brand intends to venture into various sectors, including music, automobiles, and streetwear. Singer Alicia Keys, Pharrell Williams, and Roc Nation, the music and art label created by Jay-Z, are among the partners announced for 2023. Additionally, the brand will collaborate with Frgmt by Hiroshi Fujiwara, Palm Angels, Salehe Bembury, Adidas, and Mercedes-Benz.
While the specific details of the event have not been revealed, Moncler Genius has promised that each partner will offer immersive experiences and performances that represent their creative vision. This approach is reminiscent of a show presented by the brand for its 70th anniversary, which featured choreographed performances, fashion shows, and music in front of a large audience in Milan.
Moncler Genius, launched in 2018, embraces the concept of co-creation by inviting actors from the fashion industry and other fields each year. This constant renewal has contributed to the brand’s success, with a sales growth of 21% in the first nine months of 2022. It has also gained popularity, ranking as the third most searched label on the Lyst search engine.
For more information about Moncler Genius and its upcoming collaborations, visit their official website here. To stay updated on the latest news from London Fashion Week, visit the official website of the event here.
