Moncler, the prestigious luxury brand hailing from Italy, has recently announced a bold strategic move to bring its e-commerce operations in-house. The brand’s goal is ambitious yet achievable – they aim to double the share of their online business within the next three years. As of 2019, online sales contributed 10% to Moncler’s total revenue, with an equal split between sales on Moncler.com and through third-party retailers.
Previously, Moncler had a partnership with the online retailer Yoox Net-a-Porter (YNAP), which is now under the ownership of Richemont, the parent company of Cartier. However, with the expiration of the agreement with YNAP this year, Moncler has decided to take full control of its e-commerce operations.
The transition towards direct management of e-commerce will kick off with the United States and Canada in October 2020, with plans to launch a completely integrated e-commerce platform in 2021. Moncler is dedicated to harnessing the power of artificial intelligence across various facets of its online business, including inventory management, demand forecasting, store restocking, and personalized product recommendations. AI will also play a significant role in enhancing customer interactions, optimizing merchandising strategies, and refining pricing tactics.
Through these strategic initiatives, Moncler is poised to elevate its online presence, elevate customer satisfaction, and propel the growth of its e-commerce division. By seizing control of the digital channel, Moncler is strategically positioning itself for success in the ever-evolving landscape of online retail.
For more information on Moncler and their e-commerce strategy, visit their official website. Additionally, you can follow Moncler on Instagram for the latest updates and news.
