Moncler, the Italian luxury down jacket label, is making significant strides in various new ventures. After the triumph of its global digital event, Mondogenius, during Milan Fashion Week, and its recent foray into the fragrance market, Moncler has now revealed its plans to consolidate its Milan headquarters and offices into a single, expansive building spanning 38,000 m2.
As a publicly traded company on the Milan stock exchange, Moncler has entered into a 15-year lease agreement with Covivio for the new offices, which are scheduled to be completed in 2024. These headquarters will be part of a brand new business district known as Symbiosis, covering an area of over 126,000 m2. Developed by the Franco-Italian group, this redevelopment project will also serve as the future home of LVMH’s Italian headquarters starting in 2022.
Moncler’s upcoming headquarters will prioritize sustainable and innovative work organization solutions, incorporating communal spaces rather than traditional office settings. CEO Remo Ruffini aims to reshape the work experience for employees, fostering an environment conducive to collaboration, creativity, and well-being. While the pandemic has demonstrated the feasibility of remote work, Ruffini believes that coming together in one physical location can create a genuine difference and generate energy.
Under Ruffini’s leadership, Moncler has successfully set itself apart from other luxury brands by continually innovating and refreshing its product range. The Genius project, introduced in 2018, enables a diverse group of designers to reimagine the Moncler aesthetic through capsule collections. These presentations, renowned for their impressive installations, have become a highlight of Milan Fashion Week.
In September, Moncler took innovation to new heights with the groundbreaking event, Mondogenius. This multi-dimensional experience, combining physical and digital elements, took place simultaneously in five cities worldwide and was hosted by pop star Alicia Keys. The event achieved record-breaking engagement, with over 299 million viewers across various digital platforms. Moncler’s Instagram channel alone received over 13.5 million views of the Mondogenius highlight video.
In addition to its innovative projects, Moncler has also expanded its product offerings. The brand recently launched its first-ever women’s and men’s perfumes in collaboration with Interparfums. These fragrances will be selectively available through a limited number of retailers in each Moncler country, further enhancing the brand’s visibility and appeal.
Moncler is also expanding its retail presence with flagship stores in prominent fashion capitals. After opening a flagship store on Paris’ renowned Champs-Elysées, the brand has now inaugurated a 600 m2 store in the iconic Galleria Vittorio Emanuele in Milan.
Despite the challenges brought on by the pandemic, Moncler managed to bounce back and reach pre-pandemic sales levels in the second quarter. Analysts predict a revenue of €1.95 billion and a net income of €375 million for the 2021 financial year, showcasing the brand’s resilience.
With its ambitious projects, commitment to innovation, and focus on creating a collaborative and sustainable work environment, Moncler is well-positioned to continue its success in the luxury fashion industry.
