Japanese fashion designer Hiroshi Fujiwara has recently launched the Moncler x FRGMT collection, a collaboration that celebrates the long-standing relationship between these two iconic brands. This exciting partnership brings together Moncler’s renowned expertise in luxury outerwear with Fujiwara’s unique and creative vision. To showcase the collection, Moncler has appointed South Korean singer Hwang Minhyun as the global brand ambassador, who stars in a captivating campaign shot in Seoul.
The Moncler x FRGMT collection pays homage to Moncler in a truly distinctive way. The collection features a new logo that beautifully intertwines Moncler’s iconic imagery with the FRGMT lettering, adding a touch of fresh and contemporary design. Drawing inspiration from Moncler’s rich archives, Fujiwara reinterprets signature styles with meticulous attention to detail, creating truly innovative pieces that capture the essence of both brands.
One of the standout pieces in this collection is the varsity jacket. With a nod to Fujiwara’s love for this classic style dating back to the 80s, he has reinvented it for a new generation. Each varsity jacket is a unique collector’s item, as they are individually numbered, making them even more special. To add a personal touch, they are stamped with the street name of Moncler’s design office in Milan, further highlighting the brand’s commitment to craftsmanship and exclusivity.
The collection also features eye-catching houndstooth patterns on Moncler’s iconic puffer jackets, paying tribute to the brand’s connection to its mountain heritage. These timeless patterns add a touch of sophistication and elegance to the collection, setting it apart from the rest. Additionally, the collection showcases photo prints of vibrant yellow lilies, symbolizing the collaboration between Moncler and FRGMT. These prints serve as a visual representation of the artistic fusion between the two brands.
The campaign for the Moncler x FRGMT collection, titled “Love is Human,” was captured by renowned Tokyo-based photographer and director Xavier Tera. What makes this creative campaign truly unique is the perspective through which the images were captured – the eyes of a Lovot. These adorable and affectionate robots, first introduced by Fujiwara at Moncler’s The Art of Genius event in London, bring a touch of whimsy and charm to the campaign. By presenting the collection on LOVOTs, Fujiwara pays tribute to the diverse forms of love and the myriad ways we express our love for others.
Fashion enthusiasts can now get their hands on these exclusive and innovative pieces from the Moncler x FRGMT collection. The collection is currently available in select Moncler boutiques and on the brand’s official website, allowing fans of both Moncler and Hiroshi Fujiwara to embrace the essence of their collaboration. Embark on a journey of style and uniqueness with this remarkable collection that seamlessly merges the worlds of luxury fashion and creative vision.
Links:
[Moncler Official Website](https://www.moncler.com/)
[FRGMT Official Website](https://www.fragmentdesign.com/)
