Moncler, the world-renowned Italian luxury down jacket label, is preparing to showcase its highly anticipated Grenoble line with a spectacular runway show in the picturesque city of St. Moritz on February 3. Set against the backdrop of the majestic Swiss mountains, this exclusive event for the Fall/Winter 2024 season promises to be a thrilling experience for fashion enthusiasts and outdoor adventurers alike.
The Grenoble line, Moncler’s high-tech performance range, will be the main focus of the show. Embodying the essence of Moncler Grenoble, where innovation and design meet, this event aims to bring together the Moncler community in a celebration of the brand’s iconic style and functionality. Attendees can expect a breathtaking display of cutting-edge fashion and thrilling performances, all inspired by the spirit of the Grenoble line.
To coincide with this exciting announcement, Moncler has also unveiled its very first store dedicated exclusively to the Grenoble line in St. Moritz. This new flagship store, opened recently, showcases the brand’s commitment to expanding and refining the Grenoble line. Since its launch in 2010, Moncler Grenoble has drawn inspiration from the world of alpine activities, creating skiwear and accessories that pay homage to the brand’s rich heritage. The line’s name itself is a nod to Moncler’s historic involvement in the 1968 Grenoble Winter Olympics, where they famously outfitted the French Olympic champion Jean-Claude Killy and his team.
Furthermore, Moncler has expressed its dedication to expanding the Grenoble line’s reach and appeal, particularly among active millennials aged between 30 and 40. The high-tech performance range is available year-round, including a summer collection, in a bid to diversify Moncler’s offerings alongside its main line, Moncler Collection, and the more avant-garde styles introduced through Moncler Genius.
This upcoming Grenoble line runway show follows Moncler’s successful series of show-events held in 2022 to mark the brand’s 70th anniversary. As always, Moncler is set to captivate audiences with its unique blend of performance and design, creating a truly unforgettable experience against the breathtaking backdrop of St. Moritz.
Useful links:
1. Moncler official website
2. St. Moritz official website
