Moncler, the esteemed Italian luxury brand known for its iconic down jackets, has recently made a significant move in London, relocating their store to a prime spot at 182-183 Sloane Street. This newly designed store spans an impressive 250 square meters spread across two levels, featuring two expansive shop windows that provide a commanding view of the prestigious Sloane Street.
The previous Moncler store, originally opened in 2009, was also situated on Sloane Street but at a different address – no. 197. The brand’s latest store was meticulously crafted by Gilles & Boissier, Moncler’s trusted architecture partner known for their innovative designs. The interiors of the store are a captivating mix of materials and finishes, showcasing a truly unique aesthetic.
The façade of the new store combines brass with elegant green Gressoney marble, while inside, the walls feature a striking array of colors from brick red to various shades of green. The women’s section is adorned with soft pink and dove grey hues, while the men’s area features luxurious musk green moiré silk and warm walnut wood finishes.
The newly relocated store proudly presents the complete range of Moncler Genius collections, in addition to the brand’s menswear, womenswear, and accessories lines. Under the visionary leadership of Remo Ruffini, Moncler achieved extraordinary success with a revenue of €493.5 million in the first half of 2018, marking a notable 21% increase in sales at current exchange rates. By June 30, 2018, Moncler products were available through 209 directly operated monobrand stores and 65 multibrand retailers.
The relocation of Moncler’s London store signifies an exciting new chapter for the brand in the heart of a prime luxury shopping district. With its exquisite design and premium offerings, the store is poised to attract both fashion enthusiasts and luxury shoppers, solidifying Moncler’s status as a top luxury label in the industry.
For more information on Moncler and their latest collections, visit their official website here. To explore the rich history and craftsmanship behind Moncler’s iconic down jackets, check out this insightful article here.
