Moncler, the renowned luxury fashion brand recognized for its trendy winter outerwear, has made its foray into the gaming realm through a new partnership with the massively popular video game Fortnite. Players can now purchase clothes and accessories from the coveted 6 Moncler 1017 Alyx 9SM collection, which was designed by Matthew Williams and has become available in Fortnite’s Item Shop.
The Moncler skins introduced in Fortnite were meticulously crafted to encapsulate the core essence of the collection, which centers around the interplay between light and dark elements. Adding a special touch, the release of this collaboration coincided with the occurrence of the longest lunar eclipse witnessed in a century. In-game, players have the choice to alternate between the dark and light styles or select a reactive style that dynamically changes based on the player’s elevation within the game. As the altitude increases, the outfits smoothly transition from light to dark, and when it decreases, they revert back to their original light appearance.
Matthew Williams, the designer behind the 6 Moncler 1017 Alyx 9SM collection, expressed his enthusiasm about collaborating with both Epic Games, the creators of Fortnite, and Moncler. He emphasized the unique possibilities offered by digital materials in terms of creativity, as they liberate designers from the constraints of the physical world. Williams further explained that the in-game reactive outfits truly embody Moncler’s rich mountain heritage, as the brand’s inception took place amidst the majestic mountains.
This collaboration between Moncler and Fortnite exemplifies a growing trend of fashion brands exploring opportunities within the gaming industry. With the unparalleled popularity of video games and their immense impact on contemporary culture, it is no surprise that brands like Moncler are embracing the chance to connect with a wider audience and venture into new realms of creativity.
Fortnite, particularly, has emerged as an epicenter for fashion collaborations, with notable brands such as Nike, Marvel, and Travis Scott actively participating to release exclusive in-game items. These collaborations not only enable fashion brands to engage with gamers and tap into a global audience, but also empower gamers to express their unique style within the virtual realm.
As the gaming landscape continues to evolve and merge with other forms of entertainment and individual expression, we can anticipate witnessing more fashion-forward collaborations within this domain. For Moncler, the partnership with Fortnite represents an exhilarating venture that seamlessly merges their luxury brand with the expansive and ever-evolving world of gaming.
Useful links:
1. Fortnite’s official news article on Moncler collaboration
2. Moncler’s official website
