Moncler, the esteemed luxury fashion brand, has recently unveiled its latest collaboration with Grammy Award-winning artist Alicia Keys, marking a new chapter in the brand’s strategy of partnering with artists and creatives from various fields. The Moncler x Alicia Keys collection presents a captivating assortment of designs that transport us to a place where dreams are realized. Drawing inspiration from the vibrant city of New York, this collection has been thoughtfully crafted to cater to a global audience.
The key objective of this capsule collection is to capture the essence of New York’s energy, audacity, and optimism. It does so by incorporating baggy ’90s silhouettes and lively color palettes. Moncler has successfully combined both feminine and masculine influences, culminating in a collection that inherently embodies gender-neutral fashion. Embracing a streetwear aesthetic, the collection features oversized trackwear silhouettes, nylon bucket hats, cropped halter tops, and shrunken tees in captivating shades of green, red, and Alicia’s signature purple. Clearly, this collection is targeted towards a younger luxury consumer who resonates with modern fashion trends.
To convey the spirit of New York, the first campaign supporting the collection showcases striking imagery captured by photographer Ibrahem Hasan. The campaign prominently features the iconic New York skyline as a backdrop and not only stars Alicia Keys but also remarkable individuals from diverse creative fields, such as poetry, music, acting, and songwriting. Through these individuals, the campaign highlights the city’s essence and its potential to make a lasting impact.
The second campaign, lensed by photographer Laura Jane Coulson, focuses on authentically capturing Alicia Key’s personality and character. The candid and vibrant portraits serve as an introduction to Alicia Keys, the designer, providing us with a glimpse into her creative vision for this remarkable collection.
By collaborating with Alicia Keys, Moncler continues to break boundaries and redefine luxury fashion. Known for her versatility and activism, Alicia Keys represents diversity and inclusivity, core values that Moncler strongly embraces. This gender-neutral capsule collection perfectly exemplifies Moncler’s dedication to transcending traditional fashion boundaries and creating garments that are universally appealing.
To learn more about Moncler and Alicia Keys’ collaboration, check out these useful links:
1. Moncler x Alicia Keys Collection
2. Behind-the-scenes of the Moncler x Alicia Keys Campaign
