Italian luxury brand Moncler is optimistic about meeting its sales forecast for 2022, despite facing challenges in the Chinese market. The company’s chief corporate and supply officer, Luciano Santel, expressed confidence that sales will reach 2.4 billion euros ($2.53 billion) this year.
One of the major challenges Moncler is currently facing is the impact of new lockdown measures in China, which have affected sales in the country. These lockdowns started in March in certain cities and have been a cause for concern for the luxury brand. However, Santel remains positive and believes that if the situation is resolved in the second quarter, it would not have a significant negative impact on their sales, as it is usually a less important season for the company.
Moncler has a strong presence in the Chinese market and is known for its high-end winter clothing and outerwear. Its ability to navigate the challenges posed by the pandemic and lockdown measures will be crucial in achieving its sales targets for this year.
Despite the uncertainty caused by the ongoing COVID-19 pandemic, Moncler remains optimistic about its future prospects. The company has been actively investing in expanding its digital and e-commerce capabilities to reach a wider customer base. This strategic move will help Moncler adapt to the changing customer preferences and behaviors, especially as more people shop online.
In addition to focusing on its digital presence, Moncler is also putting a strong emphasis on sustainability and ethical practices. These factors have become increasingly important to consumers in recent years, and Moncler’s commitment to these values will help it attract and retain customers.
The luxury brand’s resilience and adaptability have been key factors in its ability to weather the storm caused by the pandemic. Moncler’s strong brand reputation and loyal customer base have also contributed to its continued success.
In conclusion, despite the challenges posed by the Chinese lockdowns, Moncler remains confident in its ability to achieve its sales forecast for 2022. As the situation in China improves and the company continues to innovate and expand its reach, Moncler is well-positioned for future growth in the luxury market.
Useful links:
1. Moncler’s Commitments – Learn more about Moncler’s sustainability and ethical practices.
2. Moncler’s Brand Story – Discover the history and values behind the Moncler brand.
