Moncler Group, the parent company of renowned outdoor brands Moncler and Stone Island, has released its financial results for the first three quarters of 2022. The focus is on Moncler, known for its high-quality winter jackets, which generated €1.25 billion in revenue.
Moncler Group experienced significant growth, with a 30% increase in revenue from January to September compared to the same period in 2021 and a 57% increase compared to 2019. Overall, the company recorded revenues of €1.56 billion. While the Stone Island brand saw an increase in its market share within the company, Moncler remained the dominant brand, accounting for over 80% of the total revenue for the first nine months of the year.
Moncler continued to strengthen its growth by organizing a program of 70 exclusive events around the world. These events followed a show on the iconic Piazza Duomo in September, which celebrated the brand’s seven decades of existence. With sales increases of 21% and 26% compared to 2021 and 2019, respectively, Moncler ended the first three quarters of the year with €1.25 billion in revenue. Notably, there was a 13% increase in sales during the summer period from July to September.
The company’s direct sales channel was a key factor in its success during the period from January to September 2022. Moncler saw a 27% increase in the number of mono-brand stores, reaching a total of 242 stores. This represents a 32% increase compared to the pre-pandemic period of 2019. Wholesale distribution also saw a growth of 7%.
Moncler’s solid performance in the EMEA region, particularly in France, Germany, and Italy, contributed to its financial results. Revenues in these countries reached €486 million, experiencing a growth of 29%. Moncler’s main markets in the APAC region, such as Japan and Korea, also saw a boost in revenues, with a 15% increase to €547 million, despite the challenging health situation in China. Sales in America also showed growth, reaching €218 million with an 18% increase.
These positive financial results are in line with Moncler’s strategic initiatives. The brand has implemented new strategies in response to consumer trends and environmental and ethical issues. In January, Moncler announced its commitment to stop using animal fur in its collections by 2024. As a result, the brand was ranked first in the “Textiles, Apparel, and Luxury Goods” category of the Dow Jones Sustainability World Index for the fourth consecutive year. This recognition rewards companies that excel in economic, environmental, and social criteria.
Furthermore, Moncler has expanded its digital roadmap. In addition to its collaboration with Web3 specialist Arianee to launch its first NFTs, the brand also recently presented a collection of digital pieces by HUGO. This follows Moncler’s previous venture into the gaming world through a partnership with Fortnite last year.
Overall, Moncler’s financial results demonstrate its continued growth and success in the luxury outdoor market. The company’s focus on sustainability and digital innovation further solidifies its position as a leading player in the industry.
Useful links:
1. Moncler’s sustainability efforts and ranking in the Dow Jones Sustainability World Index
2. Moncler’s collaboration with Arianee to launch NFTs
