Moncler has recently made a groundbreaking announcement as part of their Moncler Genius project, introducing two new “The House of Genius” locations in the bustling cities of New York City and Tokyo. Alongside this exciting development, Moncler has launched their final collaboration with Palm Angels, a Los Angeles-based brand known for its skate-inspired clothing.
These concept stores in New York and Tokyo have been meticulously crafted to capture the essence of their urban surroundings, offering visitors a truly immersive experience. Within these dynamic spaces, customers can engage in special activations and explore an exclusive range of limited-edition products. The boutiques serve as showcases for the eight collaborative collections from the Moncler Genius project, which include offerings from renowned designers such as Pierpaolo Piccioli, Simone Rocha, and Craig Green.
The latest addition to the Moncler Genius project is the 8 Moncler Palm Angels collection, which debuted with a striking selection of apparel and footwear. Featuring puffers, hoodies, leggings, and more, the collection boasts a bold aesthetic inspired by pop culture and rock music. Vibrant colors like black, red, and white dominate the palette, while logos and slogans add a modern edge to the pieces.
Fashion enthusiasts can explore and purchase the Moncler Genius collaborations at The House of Genius locations in New York and Tokyo, as well as at 50 pop-up shops worldwide. In addition to the collections, the concept stores will offer exclusive products inspired by the collaborations, including unique accessories and lifestyle items.
One standout offering at the concept stores is The Yellow Collection, an exclusive line featuring Moncler Genius’ signature yellow and black color scheme. From stylish t-shirts to versatile laptop sleeves, this collection embodies the essence of the Moncler brand in a fresh and trend-setting way.
Moncler’s chairman and CEO, Remo Ruffini, has highlighted the Moncler Genius project as a strategic move to adapt to changing consumer demands and communication trends. By embracing innovation and collaboration, Moncler aims to stay ahead of the curve and cater to the evolving needs of today’s fashion-forward audience.
For a one-of-a-kind shopping experience brimming with creativity and cutting-edge designs, fashion enthusiasts can visit The House of Genius locations in New York’s SoHo and Tokyo’s Minami-Aoyama neighborhood. Open until late 2018, these concept stores promise an unforgettable journey through the world of Moncler Genius.
To learn more about Moncler and the Moncler Genius project, visit their official website here or explore their Instagram page here.
