Moncler, a renowned luxury brand synonymous with high-quality cold weather clothing, has been making waves in the fashion industry with its stroke of genius. The introduction of the Moncler Genius collection has revolutionized the brand’s design approach, leading to a surge in sales and profits in the first half of the year.
During the first six months of 2018, Moncler reported a remarkable 21% increase in sales, totaling €493.5 million. The growth was even more impressive at 27% when adjusted for currency fluctuations. Net profit also soared by 47% to reach €61.6 million, while operating profit jumped by 35% to €85.7 million. These outstanding financial results have exceeded the expectations of industry analysts and underscore Moncler’s strong performance.
CEO Remo Ruffini has emphasized the brand’s success across various regions, with significant sales growth in Italy, China, Japan, and the EMEA market. Italy witnessed a 9% rise in sales, while France, the UK, and Germany experienced double-digit growth rates. Moncler’s expansion in Asia and other international markets was particularly noteworthy, with a substantial 32% increase in sales.
The Moncler Genius collection has been a key driver of Moncler’s success, surpassing company targets and fueling global growth. The collection’s ethos of “Go Beyond” reflects Moncler’s commitment to innovative design and product development. The recent launch of the 7 Moncler Fragment Hiroshi Fujiwara collection received rave reviews, setting the stage for future collaborative projects and creative endeavors.
Looking ahead to the second half of the year, Moncler has exciting plans on the horizon. The upcoming release of the Noir by Kei Ninomiya Genius collection is poised to attract a diverse customer base and drive traffic to Moncler’s retail stores. Additionally, Moncler is preparing to open flagship stores in strategic locations like SoHo, New York, and finalize relocations for other key stores.
In conclusion, Moncler’s exceptional performance in the first half of 2018 underscores its innovative spirit and unwavering commitment to excellence. CEO Ruffini’s vision of pushing boundaries and surpassing expectations remains at the core of Moncler’s brand identity. As Moncler continues to evolve and inspire, both internally and within the wider fashion industry, its journey to push limits and captivate generations only gains momentum.
To know more about Moncler’s latest collections and updates, visit their official website here. For fashion trends and industry news, explore top stories on Vogue Fashion here.
